Marketing Communications Specialist
3 days ago
General Motors of Canada Company is a leading Canadian manufacturer of high-quality vehicles. Our company is committed to innovation, creative thinking, and market leadership.
Job Description:
The Marketing Communications Manager - Buick GMC supports the Canadian Buick/GMC Marketing team by executing strong insight-driven and data-based communication solutions for the Canadian market. The key focus of this role is the execution of go-to-market communication plans across the entire brand portfolio, including new product launches and sustain campaigns for both Brand and Retail efforts.
This position requires collaboration with multiple teams to achieve business objectives. Key responsibilities include:
- Collaborating on Brand and Nameplate campaigns across all channels
- Contribute to seeding the accurate brand message integration between all internal and external stakeholders
- Monitoring Key competitors communications and positioning
- Development of Social Brand Campaigns
- Manage Brand Guidelines
- Manage approval process for all customer facing assets
- Coordinate consolidate feedback and perspectives of brand teams and leadership
- Point of contact for inquiries from the Field Teams
- Ensure that all creative marketing materials adhere to strict brand guidelines across tiers
- Maintain and update Marketing Hub
- Build and maintain relationships both internally and externally
- Manage new vehicle launches across all channels
- Develop Client Input Briefs that outline Marketing and Communication objectives to initiate new projects with Agency Partners
Benefits:
This role offers a dynamic work environment with opportunities for growth and development. If you have a passion for innovation, creative thinking, market leadership, and working effectively with multiple teams, we'd love to hear from you.
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