Marketing Communications Manager

4 days ago


Oshawa, Ontario, Canada General Motors Full time
*This is classified as a hybrid role. The role does not require an employee to be on-site full-time, but the expectation is that the employee be on-site three (3) days a week at the Oshawa office of General Motors of Canada Company.*

The Marketing Communications Manager - Buick GMC supports the Canadian Buick/GMC Marketing team by executing strong insight-driven and data-based communication solutions for the Canadian market. The key focus of the role is the execution of go-to-market communication plans across the entire brand portfolio, including new product launches and sustain campaigns for both Brand and Retail efforts. If you have a passion for innovation, creative thinking, market leadership, and working effectively with multiple teams, we'd love to hear from you

Areas of responsibility include:

- Collaborate on Brand and Nameplate campaigns across all channels

- Contribute to seeding the accurate brand message integration between all internal and external stakeholders including Regional Sales Teams, PR, agencies, CX etc.

- Monitoring Key competitors communications and positioning

- Development of Social Brand Campaigns

- Manage Brand Guidelines

- Manage approval process for all customer facing assets

- Coordinate consolidate feedback and perspectives of brand teams and leadership

- Point of contact for inquiries from the Field Teams

- Ensure that all creative marketing materials adhere to strict brand guidelines across tiers

- Maintain and update Marketing Hub

- Build and maintain relationships both internally and externally i.e.; CRM, agencies, U.S. and Global GM partners, etc.

- Manage new vehicle launches across all channels

- Develop Client Input Briefs that outline Marketing and Communication objectives to initiate new projects with Agency Partners

- Collaborate with the US on go-to-market plans for new product launches

- Contribute to the strategy and planning for annual Agency brief

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