Marketing Specialist

3 weeks ago


Winnipeg, Manitoba, Canada Definity Full time
Job Title: Marketing Specialist

Definity is seeking a skilled Marketing Specialist to join our team. As a Marketing Specialist, you will be responsible for managing and coordinating digital marketing initiatives to promote pet insurance offerings across multiple channels.

Key Responsibilities:

  • Develop and implement marketing strategies to enhance brand presence and community engagement.
  • Create and optimize marketing content, including digital ads, brochures, and promotional materials.
  • Analyze campaign performance using tools like Google Analytics to inform future strategies.
  • Collaborate with experts in digital marketing, UX design, and SEO to optimize campaign effectiveness.
  • Manage project schedules, budgets, and progress tracking to ensure timely delivery.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2+ years of experience in marketing and communications, preferably in the insurance industry.
  • Clear, effective communicator, verbally and in writing, excellent grammar, punctuation, proofreading, and spelling skills.
  • Ability to work independently and coordinate multiple communities simultaneously.
  • Strong organizational and project coordination skills, with a collaborative spirit and approach.

What We Offer:

  • Hybrid work schedule for most roles
  • Company share ownership program
  • Pension and savings programs, with company-matched RRSP contributions
  • Paid volunteer days and company matching on charitable donations
  • Educational resources, tuition assistance, and paid time off to study for exams
  • Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
  • Wellness and recognition programs
  • Discounts on products and services


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