Marketing Specialist
3 weeks ago
Definity is seeking a skilled Marketing Specialist to join our team. As a Marketing Specialist, you will be responsible for managing and coordinating digital marketing initiatives to promote pet insurance offerings across multiple channels.
Key Responsibilities:
- Develop and implement marketing strategies to enhance brand presence and community engagement.
- Create and optimize marketing content, including digital ads, brochures, and promotional materials.
- Analyze campaign performance using tools like Google Analytics to inform future strategies.
- Collaborate with experts in digital marketing, UX design, and SEO to optimize campaign effectiveness.
- Manage project schedules, budgets, and progress tracking to ensure timely delivery.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of experience in marketing and communications, preferably in the insurance industry.
- Clear, effective communicator, verbally and in writing, excellent grammar, punctuation, proofreading, and spelling skills.
- Ability to work independently and coordinate multiple communities simultaneously.
- Strong organizational and project coordination skills, with a collaborative spirit and approach.
What We Offer:
- Hybrid work schedule for most roles
- Company share ownership program
- Pension and savings programs, with company-matched RRSP contributions
- Paid volunteer days and company matching on charitable donations
- Educational resources, tuition assistance, and paid time off to study for exams
- Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
- Wellness and recognition programs
- Discounts on products and services
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