Fresh Food Marketing Strategist
5 days ago
About the Role: We are seeking a talented Fresh Food Marketing Strategist to join our team at 7-Eleven Canada. This is an exciting opportunity for a seasoned marketing professional to leverage their expertise in developing and executing innovative marketing initiatives that drive brand awareness and sales growth.
Key Responsibilities:
- Develop and execute comprehensive marketing plans that accelerate brand awareness and perception among target customers
- Leverage customer and consumer insights to create engaging marketing campaigns that drive trial and purchase of fresh food and proprietary beverage products
- Collaborate with cross-functional teams to integrate marketing strategies and business results, ensuring seamless execution across all channels
- Provide analysis and insight to measure and improve marketing program effectiveness, identifying opportunities for growth and optimization
- Initiate consumer research to stay attuned to customer needs and preferences, informing data-driven marketing decisions
Requirements:
- 4-year bachelor's degree
- 5+ years of marketing experience, including briefing, managing agency teams, and project management
- Retail industry experience, particularly in fresh food and dispensed beverage markets
- Budget management experience, with a proven track record of delivering results within allocated budgets
Preferred Qualifications:
- Experience working on highly-recognized, industry-leading fresh food and dispensed beverage brands
Compensation Package:
The estimated salary for this role is between $80,000 - $110,000 per year, depending on qualifications and experience. This figure includes a base salary and performance-based bonuses. Additionally, 7-Eleven offers a comprehensive benefits package, including medical, dental, and vision coverage, as well as retirement savings options.
About 7-Eleven Canada: As a leading convenience retailer, 7-Eleven Canada operates over 600 stores across the country, offering a wide range of products and services to meet the evolving needs of our customers. Our company culture values innovation, collaboration, and customer-centricity, making us an exciting place to work for motivated professionals like you.
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