Digital Marketing Strategist

4 weeks ago

Red Deer, Alberta, Canada IMPERIAL HOSPITALITY CONSULTING Full time
Job Title: Digital Marketing Specialist

At Imperial Hospitality Consulting, we are seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and implementing effective digital marketing strategies to drive business growth and customer engagement.

Key Responsibilities:
  • Conduct market research and analysis to identify trends and opportunities in the digital marketing landscape
  • Develop and implement digital marketing campaigns across various channels, including social media, email, and search engine optimization
  • Collaborate with cross-functional teams to ensure alignment and consistency in marketing efforts
  • Monitor and analyze campaign performance, making data-driven decisions to optimize results
  • Stay up-to-date with the latest digital marketing trends and best practices, applying this knowledge to improve our marketing strategies
Requirements:
  • College diploma or equivalent in Marketing, Communications, or a related field
  • 1-2 years of experience in digital marketing, with a focus on strategy and campaign execution
  • Proven track record of success in developing and implementing effective digital marketing campaigns
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions
  • Excellent communication and project management skills, with the ability to work effectively in a team environment
Preferred Qualifications:
  • Experience with digital marketing tools and platforms, including social media management software and email marketing automation
  • Knowledge of search engine optimization (SEO) principles and best practices
  • Understanding of web analytics and data analysis tools, such as Google Analytics
What We Offer:
  • A dynamic and supportive work environment, with opportunities for professional growth and development
  • A competitive salary and benefits package, including health and dental insurance, and a generous retirement plan
  • A comprehensive training program, with ongoing support and mentorship from experienced colleagues

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