Digital Marketing Infrastructure Lead

2 weeks ago

Mississauga, Ontario, Canada Randstad Canada Full time

We are seeking a skilled Digital Marketing Infrastructure Lead to oversee the management and enhancement of our marketing tech stack, ensuring seamless integration and optimization of tools such as CRM and marketing automation. This role involves implementing data quality assurance processes and ensuring compliance with data privacy regulations while collaborating with internal teams and partners.

The ideal candidate will drive innovation in our marketing efforts, leveraging their expertise in data integration and analytics to enhance overall marketing efficiency.

Key Responsibilities:

  • Oversee daily operations, maintenance, and enhancement of our marketing tech stack, including CRM, marketing automation, analytics, and visualization tools.
  • Collaborate with the team to assess and implement platforms that drive marketing efficiencies and support continuous improvement.
  • Ensure smooth integration and flow of data between internal and external marketing platforms.
  • Develop and execute data integration plans to automate and unify diverse datasets, ensuring consistency and accuracy.

Required Qualifications:

  • Bachelor's degree in Business Administration, Information Technology, Data Science, or a related field.
  • 3+ years of experience managing comprehensive marketing technology stacks.
  • Strong B2C tech marketing experience, with expertise in data integration and proficiency in Salesforce Data Cloud, Google Cloud Platform, Marketing Cloud Intelligence (Datorama), CMS, and social media platforms (Google, Meta).
  • Solid understanding of database structures, data hygiene, analytics, and attribution.
  • Proven experience in governing large marketing automation platforms.

About the Role:

This is an exciting opportunity to join our team as a Digital Marketing Infrastructure Lead and play a key role in driving innovation and excellence in our marketing function. As a seasoned professional with a strong background in data analytics and marketing technology, you will have the opportunity to leverage your skills and expertise to make a meaningful impact on our business.

What We Offer:

  • A competitive salary range of $85,000 - $110,000 per year, depending on experience.
  • A comprehensive benefits package, including health insurance, retirement plans, and employee discounts.
  • Opportunities for professional development and growth within the company.
  • A collaborative and inclusive work environment.

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