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Digital Media Operations Specialist

1 week ago

Toronto, Ontario, Canada AutoTrader Full time

At AutoTrader, we're a trusted Canadian leader in online media, dealer and lender services. Our platform offers the largest inventory of new cars and used cars in Canada, receiving over 25 million monthly visits to its marketplace. We're proud to be the largest and fastest growing dealer and OEM software provider in Canada, with over 3,500 subscribers and counting.

About the Role

We're seeking a highly skilled Digital Media Operations Specialist to join our team. As a key member of our operations team, you'll be responsible for managing the daily operations and execution of direct display, programmatic, content and data campaigns. This will involve facilitating implementation, trafficking creative, managing delivery, optimizing performance and reporting.

The ideal candidate will have 3 years proven online display management advertising experience and a high level of proficiency in MS Office, particularly Excel. In-depth experience with online media buys and online media sales, including CPM, Programmatic Guaranteed and Preferred deal campaigns, is also essential.

In this role, you'll work closely with our Account Executives to provide strategic recommendations and optimizations, resulting in developing new revenue and advertising opportunities for OEM's, financial and insurance clients. You'll also manage programmatic and data networks and systems, setting up and launching programmatic campaigns across multiple platforms.

Key Responsibilities
  • Coordinate across multiple teams to ensure all campaign elements are provisioned prior to campaign launches
  • Provide inventory forecasts, optimization suggestions and regular campaign reporting
  • Ad testing and implementation of standard display, video and mobile campaigns, monitoring delivery and troubleshooting campaigns and creative
  • Keyword sourcing and selection, performance analysis and regular reporting
  • Connecting campaigns to audience data for advanced targeting capabilities