Digital Marketing Strategist

6 days ago

Mississauga, Ontario, Canada RBC Insurance Services Inc. Full time
About RBC Insurance Services Inc.

RBC Insurance Services Inc. is a leading provider of insurance solutions, dedicated to bringing out the best in its people and clients. We prioritize diversity and inclusion, fostering an equitable workplace where employees can thrive.

Job Overview

We are seeking an experienced Senior Manager, Email Marketing to lead our digital communication strategies. This pivotal role will oversee email marketing activities from conceptualization to execution, aiming to enhance customer acquisition, engagement, and retention.

Key Responsibilities:
  • Collaborate with cross-functional teams to create campaigns that attract potential customers and move existing ones toward a sale.
  • Personalize and optimize Salesforce solutions to align with business requirements, ensuring enhanced customer engagement and growth objectives.
  • Develop, test, and refine new email campaign content and strategies.
  • Manage email segmentation and ensure the right message is sent to the right segment every time.
  • Enhance email deliverability, inbox placement, and sender score.
  • Continuously research and adopt the latest best practices.
  • Automate workflows within Salesforce Marketing Cloud, streamline processes, and improve efficiency using data-driven insights.
Requirements:
  • Bachelor's degree in Marketing, Business, Technology, or a related field.
  • Minimum 7 years of experience in email marketing, with substantial expertise in Salesforce Marketing Cloud.
  • Strong analytical skills and a proven track record in a data-driven environment.
  • Exceptional communication skills and ability to engage stakeholders across departments and levels.
  • Experience in Direct-To-Consumer (DTC) marketing and thorough understanding of email marketing strategies and customer segmentation.
  • Proficiency in HTML and email design, with the ability to manage both creative and technical aspects of email marketing.
  • Additional experience with SMS and Push Notifications is highly desirable.
What You'll Get:
  • Total Rewards program including flexible benefits, work-life balance, career development programs, investment, and retirement savings plans.
  • Competitive pay and high-earning potential.
  • All the tools, training, and team support needed to grow your business and career.
  • Flexible work-life balance options.
  • Sophisticated software tools to boost productivity and grow your business.
Estimated Salary: $85,000 - $110,000 per year

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