Audience Platform Architect

3 weeks ago

Toronto, Ontario, Canada dentsu Full time

Job Title: Audience Platform Architect

Job Summary:

Merkle, a leading data-driven, technology-enabled, global performance marketing agency, is seeking an experienced Audience Platform Architect to join our team. As an Audience Platform Architect, you will be responsible for designing and implementing solution architectures for systems that ensure all recommendations are explored for time, cost, and compliance to our client policies while meeting the business' requirements.

Key Responsibilities:

  • Design and present technical solutions with all data ingestion, transformation, and scheduling to review and sign-off with clients.
  • Analyze customer use cases and available data to prepare for automated and ongoing data ingestion to meet customer requirements.
  • Ensure agreement of requirements, Merkle policies, and industry best practices.
  • Create solution design options based on requirements and the standards, patterns, and procedures of the client.
  • Architect data feeds, design platform configurations, and components needed to run complex automated campaigns.
  • Complete detailed solution design documentation, including input into the client's standard reference models.
  • Identify CDP enhancements, extending frameworks, and incorporating new ideas.
  • Create necessary workflows to extract data, transform the data, and load the data into CDP.
  • Data Transformation and ETL through custom development and automated solutions.
  • Data Ingestion through custom development to meet client requirements.
  • Streaming: Architect and develop ongoing solutions to ingest customer data in more real-time using streaming technology.
  • Batch: Architect and develop ongoing solutions to automate batch ingestion for AEP customers.
  • Deploy final solutions to a production environment (or client end-state environment).
  • Identify and resolve issues related to overall platform performance from data ingestion to data distribution.
  • Identify, create, and enhance internal systems and services based on recurring client requests and evolving industry standards.
  • Post-Deployment, may provide ongoing maintenance and support of solutions and knowledge transfer to appointed teams.

Requirements:

  • 3+ years of hands-on experience with Adobe Experience Platform: (any of RT-CDP, AJO, CJA)
  • Experience working in an agency or consulting company across multiple industries.
  • Keeps current on market trends and ever-shifting industry.
  • Successful experience collaborating on large, complex deals and leading teams.
  • Personal technical credibility, through direct experience of leading and inspiring teams (directly or indirectly) on main technologies and best practices.
  • Experience with activation platforms and concepts (CMS, DAM, ad serving).
  • Effectively works independently and under guidance.
  • Experience with data security/privacy best practices.

Solid Understanding Of:

  • Software development and Agile delivery.
  • Platform architecture with focus on data ingress and egress.
  • XDM & Mix-Ins (for data modeling).
  • Relational database concepts, with exposure to SQL.
  • Data management, segmentation, ETL best practices.
  • Scripting and query development.

About Us:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with us to maximize the value of their customer portfolios.

Benefits:

A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information about dentsu benefits, please visit.

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