Marketing Data Analyst

2 weeks ago

Mississauga, Ontario, Canada Amplifon Full time

Drive Business Growth with Data Insights

Amplifon Americas is seeking a skilled Marketing Data Analyst to join our team. The ideal candidate will work closely with stakeholders to identify opportunities for leveraging company data to drive business solutions.

Key Responsibilities:

  • Design and implement processes to ensure data quality and data enrichment.
  • Mine and analyze data from company databases to drive optimization and improvement of customer insights.
  • Design, implement, and monitor the marketing attribution model for all marketing channels.
  • Assess the effectiveness of CRM, Digital, brand, media, and advertisement activities.
  • Translate data insights into compelling and to-the-point recommendations for stakeholders.
  • Lead regular marketing customer funnel forecasting process and monitor business outcomes.
  • Develop custom data models and algorithms to apply to data sets.
  • Use predictive modeling to increase and optimize customer experiences, revenue generation, and other business outcomes.
  • Coordinate with different functional teams to implement Business KPI dashboards and monitor outcomes.
  • Develop processes and tools to monitor and analyze model performance and data accuracy.
  • Provide data to forecast all main funnel events (test, trial, sales, ASP) and product mix also at clinic level.
  • Conduct ongoing category and product level analysis.
  • Extract data to create ad-hoc analyses that enable deeper understanding of customer segments, marketing campaigns, business trends, and channel performance.

Qualifications:

  • 3-5 years of experience working with large data sets and building statistical models.
  • Degree in Statistics, Mathematics, Computer Science, or another quantitative field.
  • Knowledge of machine learning techniques and advanced statistical concepts.

Preferred Experience and Skills:

  • Excellent written and verbal communication skills for coordinating across teams.
  • Drive to learn and master new technologies and techniques.
  • Experience using statistical computer languages (R, Python, SQL, etc.) to manipulate data and draw insights from large data sets.

About Amplifon:

Amplifon is the global leader in the Hearing Care Retail market. We have a global presence spanning 26 countries and a team of over 19,400 passionate professionals. Join us in our quest to empower lives and be part of a team that's shaping the future of hearing care with passion and innovation.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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