Creative Email Design Lead

1 week ago


Calgary, Alberta, Canada Critical Mass Full time

Company Overview

Critical Mass is a forward-thinking digital marketing agency that helps businesses succeed in the ever-evolving digital landscape. Our team of experts is passionate about delivering innovative solutions that drive results.

Salary

We offer a competitive salary for this role, estimated to be around $120,000 - $150,000 per year, depending on experience.

Job Description

We are seeking a talented Senior Designer to join our team as a Creative Email Design Lead. In this role, you will lead the design and development of email communications that align with our client's brand standards and goals.

Responsibilities:

  • Lead the design and development of email campaigns, ensuring consistency with brand guidelines and high standards for typography, layout, and overall design quality.
  • Collaborate with cross-functional teams, including copywriters, marketers, and developers, to integrate email campaigns into broader user experience strategies.
  • Present design work and concepts to stakeholders, including creative, marketing, and development teams.
  • Maintain and enforce rigorous pixel perfection in all email communications.
  • Partner with copywriters to ensure a unified design aesthetic and tone of voice across all email communications.

Requirements

To be successful in this role, you will need:

  • Proven experience as a senior-level designer, with a focus on email design and development.
  • Expertise in email design best practices, including responsive design and accessibility standards.
  • An eye for selecting and curating photography to fit and amplify the creative messaging strategy.
  • Proficiency in design tools such as Figma and Adobe Creative Suite.
  • Strong understanding of typography and brand standards, with a keen eye for detail.
  • Excellent communication and presentation skills, able to convey design concepts to diverse stakeholders.

Benefits

We offer a range of benefits, including:

  • A competitive salary and bonus structure.
  • A comprehensive health insurance package.
  • A 401(k) retirement plan.
  • Generous paid time off and holidays.
  • Professional development opportunities.

Other Information

We are committed to fostering diversity, equity, and inclusion within our team and client base. We strive to create an environment where everyone feels valued, respected, and empowered to contribute their best work.



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