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Data Analytics Specialist

2 months ago


Vaughan, Ontario, Canada Mircom Group of Companies Full time
About the Role

We are seeking a highly skilled Data Analytics Specialist to join our team at Mircom Group of Companies. As a key member of our marketing team, you will play a critical role in capturing and analyzing data to drive business growth and improvement.

Key Responsibilities
  • Data Management and Integration: Oversee the management and integration of CRM systems for marketing, ensuring seamless data flow synchronization of all data platforms to enhance customer insights and optimize marketing strategies.
  • Marketing Data Analysis: Collect, analyze, and derive actionable insights from marketing data from live and digital activities to drive strategic decision-making, next best actions and optimization efforts.
  • Lead Management Analytics: Deliver effective lead management analytics aimed at increasing lead conversion rates, enhancing pipeline development, and driving revenue growth through data-driven insights.
  • Marketing Analytics Reporting: Develop and automate marketing analytics reporting and dashboards to enable cross-functional partners to make informed decisions, assess the effectiveness of campaigns and site content, summarize key findings and present actionable insights.
  • Customer Segmentation and Targeting: Define the ESD Buyer's Journey, segment customers and develop targeted marketing strategies to maximize awareness, engagement and revenue, and improve customer satisfaction. Propose campaign strategies that reach goals.
  • Predictive Modeling and Forecasting: Build predictive models and forecasts to identify future revenue opportunities and trends, adjusting marketing strategies based on market dynamics.
  • Market Research and Strategic Recommendations: Convert market research into strategic recommendations generating actionable insights and strategic recommendations to achieve marketing goals.
Requirements and Skills
  • Education: Post Secondary diploma or degree in Marketing, Business Management, or a related program.
  • Experience: 1-3 years experience as a Data Analytics Specialist.
  • Industry Experience: Experience working in a manufacturing setting is an asset.
  • Technical Skills: Solid understanding of site optimization, marketing automation and attribution. Experience and skills with analytics tools like Google Analytics and Adobe Analytics.
  • Soft Skills: Strong problem solver, strong analytical and strategic thinking skills, pays great attention to detail, strong technical and data proficiency, strong oral and communication skills, both written and verbal, strong organizational and presentation skills.
What We Offer
  • Competitive Salary
  • Group Insurance Benefits
  • Company RRSP Program