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Retail Media Marketing Manager
1 month ago
About the Role:
The Retail Media Marketing Manager will be responsible for driving commercial campaigns through retail media and owned digital marketing channels to drive full funnel activity, sales uplift, and media spend return on investment. This role will focus on end-to-end planning and management of the retail media process, including delivery of media strategy, planning, negotiations, and management once live.
Key Responsibilities:
- Develop and execute retail media strategies to drive sales and business KPIs
- Collaborate with digital commerce team on retail media negotiations and planning
- Manage paid retail media advertising budgets to achieve sales and business objectives
- Ensure coordination between eCommerce, IBE, and Brand Marketing teams to guarantee successful execution of retail media during Key eCommerce Events
- Assess the sophistication of retailer media network in the market and continuously improve the way of working based on market need
- Measure and optimize campaign performance to extract maximum value
- Integrate data into analytics tools and processes (Datorama, MMM)
- Handle, apply, and propose marketing budgets/campaigns
- Competitor insights and customer analysis
- Campaign administration and reconciliation
- Assessment of new retail media solutions given scalability and costs optimization
- Key focus KPIs for performance tracking and optimizing
Requirements:
- Bachelor's degree in Marketing or business-related field
- Minimum 7 years experience in retail media strategy, retail media channels, media buying, planning, and strategy
- Prior experience with a variety of retail media marketing channels (Paid Search, On-site & off-site display, programmatic, Data Clean Rooms) is essential
- Understanding of eCommerce channel dynamics and strong analytical skills
Technical Skills:
- Understanding of marketing technology, including ad servers, DMPs, DSPs, SSPs, and bid management tools
- Proficient in tools such as Google Analytics, Google Tag Manager, and other analytics tools
- Ability to work on customer-provided tools
- Advanced knowledge of Excel, graphs, and formulas