Content Marketing Manager

1 month ago

Vancouver, British Columbia, Canada Procurify Full time
About Procurify

Procurify is a remote-first company with a big heart and a strong ambition to modernize the way organizations manage business spend. We're trusted by hundreds of companies around the world — across industries like biotechnology, education, health care, manufacturing, and software — to manage over $30B in spend. We recently closed $50M in Series C funding to help us strengthen our core offering, launch new payment capabilities, and provide customers with an AI-enhanced procure-to-pay experience.

Job Description

We're looking for a talented and team-driven Content Marketing Manager to join us on our journey. The ideal candidate is a motivated and curious self-starter, continuously cultivating their ability to identify, communicate and develop innovative and meaningful intent-based B2B content that clearly explains what we do and how we help our customers manage all business spend.

Key Responsibilities
  • Execute against Procurify's content marketing strategy to drive key metrics across the user lifecycle, with specific focus on conversion, acquisition, and retention
  • Generate engaging social media content aimed specifically at finance leaders, expanding our audience on platforms like LinkedIn
  • Develop concise and compelling emails and social media copy to support our sales teams in amplifying our events, webinars, whitepapers, and other campaigns
  • Write high-converting landing page copy that captures the attention and interest of our audience, driving campaign success
  • Manage Procurify's editorial calendar for content planning and production, and perform regular audits for content gap analysis
  • Create high-value, intent-based content that resonates and speaks to the perfect buyer and converts website visitors into high-quality marketing leads
  • Leverage marketing analytics and KPIs to make data-driven decisions about current and future content strategies, understand content effectiveness, and continuously improve how our content influences awareness, website traffic, and overall lead conversions
  • Build trust and awareness in the Procurify brand by deeply understanding our buyers and creating content that addresses their pain points
  • In collaboration with our Web Manager, leverage SEO best practices to drive higher website traffic and engagement that will allow us to scale and grow the content marketing channel organically
  • Be diligent in keeping all our content and assets accurate, up-to-date and ahead of the market
Requirements
  • 5+ years' experience in high-growth marketing, preferably with a SaaS or B2B company
  • Strong content marketing management and hands-on execution with examples of great content
  • Deep understanding of the importance of intent-based content, value-based content, SEO content and unified content tone and voice across all channels
  • Outstanding written communication and relationship-building abilities
  • Positive and open-minded with excellent leadership, problem-solving and strategic thinking skills
  • Team player aligned with organizational objectives while working as an individual contributor
  • Solid project management skills including the ability to collaborate with cross-functional partners, prioritize high-impact content marketing activities and keep the projects moving forward

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