Digital Marketing Manager, CRM Specialist

4 weeks ago

Toronto, Ontario, Canada Assembly Full time

We are Assembly, a global omnichannel media agency that combines data, talent, and technology to drive growth for renowned brands.

As a key member of our team, you will play a crucial role in developing and optimizing CRM strategies, managing email production processes, campaign optimization, and reporting. Your expertise will help us achieve performance, engagement, and retention goals for our clients, while driving revenue growth.

This position requires a strategic marketer with hands-on experience in direct-to-consumer CRM roles, as well as proficiency in email marketing tools and technologies. You will work closely with our teams to create effective customer journeys, automate marketing campaigns, and analyze data to inform business decisions.

A successful candidate will have strong analytical, technical, and organizational skills, with the ability to think strategically and creatively. They will also be able to communicate effectively with stakeholders, both verbally and in writing.

Responsibilities:

  • Develop and optimize CRM strategies to engage customers through email and mobile marketing
  • Manage end-to-end email production processes for multiple client deployments within ESP platforms
  • Create documentation and roadmaps to accelerate CRM adoption, including process methodologies, KPIs, test plans, and email campaigns
  • Provide guidance on best practices, marketing automation, and campaign planning
  • Design and execute data-driven, segmented, and dynamic email campaigns delivered to the right audience at the right time
  • Plan and maintain the email promotional calendar with stakeholders, ensuring timely delivery of flawless campaigns
  • Collaborate with our nearshore and offshore email services and production resources to coordinate on-time delivery of campaigns
  • Manage email-reporting dashboards, monitor trends, share actionable insights, and make recommendations based on results
  • Troubleshoot daily program automations and data processes when necessary
  • Collaborate with internal teams to test email assets across environments
  • Set up and monitor ad hoc, triggered, and transactional programs, including optimization of existing programs and development of new ones
  • Prepare variations for A/B testing and execute test plans
  • Import prospects lists, query, and build segment audiences in the database/platform
  • Test templates for deliverability and visual quality across various email clients
  • Stay current on email marketing best practices and share learnings and insights regularly with the broader marketing team
  • Analyze marketing efforts from both qualitative and quantitative perspectives
  • Monitor and share learnings to ensure achievement of planned goals

Requirements:

  • 3+ years' experience in a direct-to-consumer CRM role (in-house or agency-side), with hands-on email marketing experience
  • Experience working with various ESPs and CRM/Marketing programs to design and build batch & blast and automated/triggered marketing campaigns and journeys
  • Expert user of CRM platforms such as Salesforce/ExactTarget, Adobe Campaign to build automated customer journeys and bulk campaigns
  • Familiarity with Movable Ink, Coherent Path or other personalization martech a plus
  • Proficient in A/B testing, optimization methodologies, analyzing data, and creating insights that inform business strategy
  • Working knowledge of HTML, CSS, AMPScript, and/or basic SQL
  • Familiarity with BI data visualization tools (Tableau, etc.), Google Analytics a plus
  • Knowledge of email industry best practices for data hygiene, targeting, and segmentation, and testing principles
  • Excellent project management, direct marketing, and analytical skills
  • Excellent written communication and presentation skills
  • Bachelor's Degree required - emphasis in Marketing, Analytics, or related field

Compensation: $120,000 - $150,000 per year, depending on experience.

Benefits:

  • We care about your growth – we offer competitive salaries and annual compensation reviews
  • We recognize and celebrate your success...all the time Whether it's through company meetups, employee recognition programs, or just a regular day, we make sure our people's achievements are known and appreciated
  • We're truly a people-first organization. That's why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies
  • We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it's needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings
  • We care about social and environmental Impact – we have dedicated Impact Champions who collaborate globally to make sure we're leaving the world better than we found it
  • We have an amazing group of Employee Resource Groups who form close-knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us
  • We're part of Stagwell, the challenger network built to transform marketing. We're nimble and digital-first, and we're quickly growing to take on the biggest legacy hold cos

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