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Marketing Coordinator

2 months ago

Sault Ste Marie, Ontario, Canada Sault Ste. Marie Full time

About Northside Auto Group

Northside Auto Group is a leading automotive dealership in Sault Ste. Marie, committed to providing exceptional customer service and sales experience. We are seeking a highly skilled and motivated Marketing Coordinator to join our team.

Job Summary

The Marketing Coordinator will play a crucial role in supporting the marketing department by coordinating and executing various marketing initiatives to enhance brand visibility and drive customer engagement. This position requires a proactive individual with excellent organizational skills, attention to detail, and a passion for automotive marketing.

Key Responsibilities

  • Assist in planning, developing, and executing marketing campaigns across multiple channels, including digital, print, and social media platforms.
  • Collaborate with the marketing team to create and maintain a marketing calendar, ensuring timely delivery of all marketing materials.
  • Develop engaging and compelling content for social media, website, email newsletters, and other marketing materials.
  • Assist in creating promotional materials such as brochures, flyers, and advertisements.
  • Manage and grow Northside Auto Group's social media presence by creating and curating content, responding to inquiries, and monitoring trends.
  • Analyse social media metrics to measure the effectiveness of campaigns and make recommendations for improvement.
  • Support the planning and execution of promotional events, and community outreach activities.
  • Coordinate logistics, such as venue booking, equipment rental, and staffing, to ensure successful events.
  • Conduct market research to identify trends, competitor activities, and customer preferences.
  • Assist in analysing data to assess the effectiveness of marketing efforts and make data-driven recommendations.
  • Coordinate with external vendors and partners to ensure the successful implementation of marketing initiatives.
  • Maintain marketing databases, files, and records, ensuring accuracy and confidentiality.
  • Prepare reports, presentations, and other documents as needed.

Requirements

  • Strong understanding of digital marketing and social media platforms.
  • Excellent written and verbal communication skills.
  • Proficiency in Microsoft Office Suite and marketing software (e.g. Adobe Creative Suite, CRM systems).
  • Experience using CANVA.
  • Familiarity with SEO and SEM strategies.
  • Experience with graphic design and video editing software.

Benefits

  • Dental care.
  • Extended health care.
  • On-site parking.

Schedule

  • Monday to Friday.
  • Weekends as needed.

Education

  • Bachelor's Degree (preferred).

Experience

  • Marketing: 1 year (preferred).