Marketing Coordinator

2 weeks ago

Oakville, Ontario, Canada ClubRunner Full time
About ClubRunner

ClubRunner is a leading provider of innovative solutions for non-profit organizations and associations. Our mission-driven approach and commitment to excellence have earned us a reputation as a trusted partner in the industry.

Job Summary

We are seeking a highly skilled Marketing Coordinator to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing campaigns that drive brand awareness and customer engagement.

Key Responsibilities
  • Marketing Program Development: Design, plan, and implement key initiatives for customer marketing programs, working closely with the customer success team to ensure seamless execution.
  • Market Research and Analysis: Conduct research on customers and prospects in addressable markets, providing valuable insights to support product development and marketing strategies.
  • Campaign Execution: Implement campaigns to reinforce product unique value propositions, company value, and brand philosophy, leveraging multiple digital channels and event marketing tactics.
  • Market Trend Analysis: Stay informed on market trends, competitive shifts, and market dynamics, supporting new growth and company initiatives.
  • Brand Identity and Guidelines: Serve as the go-to person for all company communication guidelines and brand identity, ensuring consistency across all digital channels.
  • Content Creation and Management: Develop and manage communications and content across all digital channels, including email, social media, and web.
  • Reporting and Metrics: Work with the team to develop reporting standards to measure campaign effectiveness and cross-functional metrics.
  • Brand Visibility and Awareness: Lead efforts to increase brand visibility and awareness through strategic initiatives such as conference participation, digital marketing campaigns, sponsorships, and speaking opportunities.
  • Marketing Asset Development: Own, lead, and develop marketing assets for email campaigns, collateral, social posts, event tools, customer surveys, and digital ads.
  • A/B Testing and Performance Initiatives: Coordinate A/B testing and other digital marketing performance initiatives to optimize campaign effectiveness.
  • Customer and Prospect Database Management: Maintain customer and prospecting database, improving segmentation and key personalization criteria.
  • Cross-Functional Collaboration: Work with the customer success team to develop broad customer marketing initiatives and set up marketing tech stack and maintain key reporting tools.
  • Agency and Freelancer Coordination: Coordinate efforts with third-party agencies and freelancers as needed.
  • Content Theme Introduction: Introduce key themes for content to support community and customer success efforts.
  • Sales and Business Development Qualification: Implement a qualification process for sales and business development.
  • Social Media and SEO: Leverage out-of-the-box content and methods to maximize social channels and oversee SEO and discoverability efforts to maintain a global footprint.
Requirements
  • Marketing Experience: 3+ years of marketing experience, with a proven track record of success in the software and tech industry.
  • Education: Post-secondary degree in Marketing, Communications, Business, or equivalent.
  • Communication Skills: Exceptional written communication skills, with the ability to craft compelling content and messaging.
  • Analytical Skills: Strong analytical skills, with the ability to analyze customer behavior and market trends.
  • Project Management: Solid project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
  • Creativity: Highly creative and diverse campaign success in multiple digital channels and event marketing.
  • Software and Tech Experience: Experience in the software and tech industry, with a strong understanding of SaaS, B2B, and CRM.
  • Non-Profit Sector Knowledge: Knowledge of the non-profit sector is a plus.
  • Social Media Management: Proficient in social media management, including strategic planning, content development, scheduling, and posting.
What We Offer

We provide a competitive health and dental benefits package, paid time off, flexible work arrangements, training opportunities, and more. We pride ourselves on innovative technologies and practices, empowering every member of our team to push for better solutions. We believe in open and transparent communication, being agile, and always thinking of the customer. Being open to feedback is a core value, and continually looking for ways to improve how things are done.

We offer a friendly and supportive culture built on performance and merit, with opportunities for professional growth and development. Our team enjoys remote work, competitive salary, paid time off, comprehensive medical, dental, and vision benefits, life and disability insurance, employee assistance program, healthy work-life balance, and team and social events.

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