Digital Marketing Manager

7 days ago

Richmond Hill, Ontario, Canada Mon Sheong Full time

Multilingual and detail-oriented professionals who are passionate about community service are encouraged to apply for this exciting opportunity to become our Digital Marketing Manager. As a key member of our Development and Communications team, you will play a crucial role in developing and implementing all English communications and marketing strategies, overseeing the production of communications materials and marketing campaigns, and increasing the digitization of our marketing efforts.

You will work closely with the Director, Development and Communications to enhance our image while promoting our services, events, and fundraising needs. You will also be responsible for managing strategy, activity, content, engagement, and advertising campaigns of social media platforms to enhance the Foundation's digital presence.

Key Responsibilities:

  • Develop and implement English communications and marketing initiatives to promote Mon Sheong's work and elevate its brand image.
  • Oversee the preparation of English communications such as feature articles, press releases, letters, speeches, marketing collaterals, publications, and digital marketing materials.
  • Update and maintain the corporate website to ensure communication to and engagement with the audience are done in a professional and effective manner.
  • Manage strategy, activity, content, engagement, and advertising campaigns of social media platforms to enhance the Foundation's digital presence.
  • Work closely with the PR & Brand Marketing Manager to strengthen mainstream media relations and media pitch activities.
  • Collaborate with the Fundraising team to produce fundraising campaigns and assist in the solicitation and stewardship of corporate sponsors, donors, and prospects.
  • Perform other duties as assigned from time to time.

Qualifications:

  • Post-secondary education in marketing, communications, public relations, advertising, or equivalent.
  • Work experience in corporate communications and marketing, original writing and editing, and some public relations.
  • Strong English and Chinese communication skills, both verbal and written; ability to translate between the two languages a definite asset.
  • Strong relationships with media across Canada.
  • Experience of contributing to fundraising proposals.
  • Strong management and leadership skills.
  • Detail-oriented with demonstrated proofreading skills.
  • Excellent time and project management skills with the ability to prioritize and oversee multiple tasks.
  • Ability to think strategically.
  • Proficient in Microsoft Office suite.

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