Marketing Manager

2 weeks ago

Richmond Hill, Ontario, Canada Sym-Tech Dealer Services Full time

Position: Marketing Manager (12-Month Temporary Contract, Hybrid)

Reports To: Director, Product & Marketing

Celebrating 53 years of growth, Sym-Tech is a leading finance and insurance provider to the retail automotive industry. At-Sym-Tech we are looking for Associates who share our passion for innovation, creativity and results We are passionate about delivering excellent client service, an outstanding Associate experience with opportunities to learn and grow professionally. Sym-Tech is growing quickly and that means endless ways to make a real difference We are currently recruiting a Marketing Manager to join our headquarters located in Thornhill, ON.

A career with us offers:

  • A fun, fast paced culture
  • Opportunities to grow and develop your career
  • On-going industry training programs and professional development opportunities
  • A workplace that supports workplace diversity, equity and inclusion
  • A strong promoter of women in the automotive industry
  • The chance to work with some of the best in the business

Position Summary:

As a Marketing Manager (12-month contract position) at Sym-Tech Dealer Services, you will lead the development, execution and monitoring of annual marketing plans, programs, and strategies. Reporting directly to the Director of Product and Marketing, the Marketing Manager will act as a liaise between the business function leaders and marketing to translate overall business needs into marketing campaigns and programs. They will contribute to the overall creative process and assess the health and strength of those campaigns and provide recommendations on changes or improvements to support growth within all Sym-Tech business units.

Position Functions:

Integrated Marketing Channel Management:

  • Initiate marketing strategies that align with corporate goals and drive substantial growth related to product and project development.
  • Recommend the appropriate and most effective channel usage and marketing tools into a seamless program that maximizes the impact on our target market and other stakeholders at a minimal cost.

Increase awareness and reach:

  • Evaluate the effectiveness and usage of all consistently across all touchpoints, both internal and external, ensuring increased Sym-Tech brand awareness and extended reach.

Marketing Process Creation and Maintenance for Operational Efficiency:

  • Identify, document and adhere to the different stages of creating and drafting marketing material in support of a product launch or project.
  • Understand the key players that need to be involved and honouring to the approvals process.
  • Continually assess, measure and report on marketing operation processes for the purpose of continual improvement.

Cross-Functional & Marketing Leadership

  • Collaborate with cross-functional teams, including sales and product development, to ensure alignment and effective execution of marketing initiatives.
  • Support the marketing team in owning and leading team meetings, capturing follow-ups and navigating next steps.
  • Foster and manage relationships with stakeholders to facilitate ongoing dialogue and collaboration, essential to achieving mutual understanding and adherence to team processes, as well as supporting the attainment of related program goals and objectives.

Brand Strategy & Innovation Development

  • Contribute to the planning and execution of disruptive brand and innovation initiatives, aligned with company goals.
  • Evaluate and ensure consistent messaging across all channels. and marketing materials internally and externally follow the company's corporate brand standards and overall Sym-Tech brand experience contributing to corporate identity management.
  • Lead innovation projects from start-to-finish, engaging internal and external stakeholders along the way to deliver results.

Agency Management

  • Write clear and focused briefs that will inspire our agency teams to deliver st rategically sound and remarkable creative and communications.
  • Collaborate with the internal marketing team and external agency team to plan and execute campaigns across various channels (digital, traditional, social, etc.).
  • Monitor campaign performance, analyze key metrics, and provide insights for optimization.

Content Creation:

  • Based our competitive positioning in the F&I industry, partner with the Bilingual Communications Manager to generate new and relevant content to effectively differentiate Sym-Tech products and services for dealers, dealer groups OEMs and consumers.

Creativity:

  • Foster new ideas and concepts for the positioning and development of various marketing and communications materials, ensuring they interpret the Sym-Tech brand experience and are presented in a compelling manner.

People Management:

  • Employ a team approach to contribute to the overall success of the marketing group
  • Coach and mentor individual members of the team for career fulfillment and success
  • Prioritize individual task and project intake and set expectations.

Budget Management

  • Lead the development and manage marketing budgets for campaigns and initiatives.
  • Monitor expenditures, ensure cost-effectiveness, and provide financial insights for budget optimization.
  • Own any ad hoc duties and projects as assigned by the Director of Product and Marketing or other Executive management.

Minimum Qualifications:

  • College, university degree or equivalent experience in Marketing, Communications/PR, digital media, or a related field
  • 3 + years of Marketing Management experience
  • French verbal and written proficiency considered an asset (not mandatory)
  • F&I and/or automotive/finance/insurance industry experience
  • Knowledge of Dealer, Dealer Group and OEM dynamics
  • Experience writing and executing Creative Briefs and Marketing plans
  • Experience developing marketing reports and conducting campaign analysis.
  • Strong sense of project and people management skills
  • Outstanding communication skills, written and verbal with the ability to distil complex ideas into understandable and non-technical language.
  • Strategic and creative thinker with excellent interpersonal and proof-reading skills
  • Confident in interacting with executives and senior management and effectively presenting a point of view across varying levels of the organization.
  • Strong proficiency using electronic communication technology and software; specifically, MailChimp, Outlook, SharePoint, Smartsheet, Survey tools, Adobe Pro, and social media platforms (LinkedIn).
  • Strong graphic design/visualization skills; including, understanding of style, consistency, and colour sense.
  • Working knowledge of Adobe Graphic Tools such as InDesign, Illustrator, Photoshop, Premiere Pro, After Effects, and Animate considered an asset (not mandatory)
  • HTML knowledge considered an asset (not mandatory)
  • Results-focused and deadline sensitive.

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