Digital Marketing Specialist

4 weeks ago

Burlington, Ontario, Canada Accoravillage Full time
About the Role:

We are seeking a skilled Web Developer to join our digital marketing team. As a key member of our team, you will be responsible for ensuring the smooth operation, optimization, and enhancement of our website to drive high-quality leads. This role contributes directly to improving user experience and conversion rates through innovative web solutions, helping the company achieve its lead generation and growth goals.

Key Responsibilities:
  • Enhance site performance, usability, and accessibility across desktop, tablet, and mobile platforms.
  • Collaborate with the marketing team to implement on-page SEO strategies.
  • Monitor and maintain website security, including SSL certificates and regular plugin updates.
  • Build, update, and optimize landing pages to enhance user experience and increase conversion rates.
  • Set up tracking tools to monitor campaign performance and lead generation.
  • Ensure all website elements align with campaign tracking requirements, enabling accurate attribution and reporting.
  • Perform regular updates on the website, including content changes, bug fixes, and feature additions.
  • Ensure the website runs smoothly with minimal downtime or technical issues.
  • Work closely with the design team to implement front-end improvements aligned with branding and digital marketing campaigns.
  • Assist in setting up and maintaining analytics tools (Google Analytics, Search Console) to track visitor behavior and performance.
  • Ensure compliance with privacy and data regulations like GDPR.
  • Troubleshoot and resolve technical issues affecting the marketing team and website users.
Requirements:
  • Expertise in WordPress development, including theme and plugin customization.
  • Expertise in implementing and managing tracking systems for digital campaigns.
  • Proficient in SEO best practices and optimization techniques.
  • Experience with analytics tools such as Google Analytics and Google Search Console.
  • Knowledge of website security protocols (SSL, regular plugin updates).
  • Strong collaboration and communication skills, especially working cross-functionally.
  • Ability to troubleshoot technical issues and apply creative solutions.
  • Familiarity with GDPR along with experience in Accessibility for Ontarians with Disabilities Act (AODA) and other compliance regulations.
What We Offer:

We offer a dynamic and inclusive work environment that values diversity, equity, and inclusion. Our company is committed to fostering a culture that reflects and celebrates diversity of thought, background, and experience. We are an equal opportunity employer and welcome applications from qualified candidates.

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