Content Director

4 weeks ago

Vancouver, British Columbia, Canada BC Cancer Foundation Full time

About the Role

The BC Cancer Foundation is seeking a highly skilled Director of Content and Communications to lead the development of a comprehensive communications strategy that aligns with the organization's priorities. This role requires a strategic thinker with excellent writing and editing skills, as well as strong project management skills and the ability to prioritize and resource plan effectively.

Key Responsibilities

  • Develop and implement a communications strategy that elevates the BC Cancer Foundation's profile and deepens community connections across British Columbia.
  • Lead the development of content strategy and calendar, finding meaningful ways to create human connections and communicate the tangible impact of philanthropy.
  • Oversee the creation of PR go-to-market strategies and support the development of deeper media and influencer relationships.
  • Guide and execute an executive thought leadership plan via OpEds, events, social media, and earned media.
  • Lead the development and execution of the BC Cancer Foundation's social media strategy, elevating engagement with the organization's communities.
  • Analyze and understand trending topics, working with the digital team to better understand online content performance and leverage SEO insights.
  • Guide the team in creating highly effective and on-brand content assets, including magazines, blogs, webpages, social media, videos, presentations, speaking notes, and audio/podcasts.
  • Partner with the BC Cancer communications team, aligning on external efforts and engaging PHSA staff.
  • Build internal capabilities and drive continuous improvement in Content and Communications by proactively optimizing processes and tools.
  • Be responsible for ensuring projects are completed on time and align with BC Cancer Foundation editorial standards.
  • Identify current and future gaps within the team structure and partner with the Chief Marketing Officer on resource planning.
  • Provide coaching and mentorship to the team, supporting their learning, development, and growth paths.
  • Monitor and analyze metrics, such as reach, engagement, and conversion rates, to measure effectiveness and make data-driven improvements.

About You

  • 10+ years' experience in content marketing, marketing communications, or media relations, plus relevant education.
  • 5+ years of experience leading and building high-performance teams.
  • Proven success in leading content and communications functions at a complex, dynamic, and sophisticated organization.
  • Strong business acumen and ability to successfully operationalize change.
  • Strategic thinker, experienced in data-driven, audience-focused content planning.
  • Excellent writing and editing skills.
  • Superior project management skills with excellent attention to detail and ability to prioritize, resource plan, and ensure on-time delivery of work.
  • Experience in setting editorial direction, finding strong story angles, distilling technical and complex scientific information into engaging content, and developing effective messaging across a variety of formats.
  • Collaborative and agile problem solver who can efficiently navigate ambiguity.
  • Strong ability to make weighted and thoughtful decisions in a timely manner.
  • Strong interpersonal skills with a natural ability to build relationships, able to influence and work effectively, proactively, and collaboratively with cross-functional teams, senior leaders, and external agencies.
  • Solid understanding of media, digital, and social platforms, organic search, and content trends, keen understanding of content and media measurement, optimization, and reporting.
  • Experience and demonstrated strength in leading, developing, and motivating a team.
  • Quick learner who approaches life and work with positivity, professionalism, and passion.

About the BC Cancer Foundation

The BC Cancer Foundation is the fundraising partner of BC Cancer, one of the largest non-profit organizations in British Columbia. With over 90 employees working dispersed across 5 sites, the BC Cancer Foundation engages with more than 100,000 donors and communities to inspire philanthropic investment in BC Cancer and partner with some of the world's leading researchers, oncologists, and care providers to advance research and elevate care for all British Columbians.

About the Workplace

This is a full-time hybrid role that requires working 3 days a week in the Vancouver, BC office after the initial in-office training period (4 weeks max.) is complete. BC Cancer Foundation has implemented a mandatory vaccination policy requiring that all staff who work in any of our physical workplaces must be fully vaccinated against COVID-19. Considerations and reasonable accommodation can be taken upon request and will be discussed on a case-by-case basis.

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