Senior Marketing Director

7 days ago


West Vancouver, British Columbia, Canada Canada West Ski Areas Association Full time

About the Position: We are seeking a highly skilled Senior Marketing Director to join our team at Canada West Ski Areas Association. As a key member of our organization, you will be responsible for developing and executing strategic marketing initiatives to enhance brand visibility across multiple channels and drive revenue growth.

Key Responsibilities:

  • Develop comprehensive marketing plans aligned with our overall business objectives.
  • Lead and manage the resort marketing team, setting performance targets and providing guidance, training, and professional development.
  • Collaborate with senior leaders to identify growth opportunities through new activities and experiences.
  • Ensure a clear brand vision across the organization and alignment of the guest experience across all touchpoints.
  • Oversee the creation of marketing campaigns, both digital and traditional, ensuring consistency and alignment with the brand and business objectives.
  • Manage digital marketing efforts, including website content, SEO, social media, app, and email campaigns.

Requirements:

  • 7+ years of progressive experience in marketing, with at least 3 years in a leadership role.
  • Experience in the ski resort, outdoor recreation, hospitality, or tourism industry is highly desirable.
  • Strong understanding of digital and traditional marketing channels.
  • Exceptional communication and interpersonal skills.
  • Analytical mindset with the ability to interpret data and make strategic recommendations.


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