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Senior Director, Brand Marketing Strategist

1 week ago

Vancouver, British Columbia, Canada Lululemon Athletica Full time
Job Description

As a Senior Director, North America Brand Marketing, you will lead the development and execution of high-impact brand marketing campaigns and activations. Your responsibility will be to drive brand awareness, guest engagement, and business results.

This role involves leading a team of brand marketers to build brand strategies and marketing plans delivering to overall brand and business objectives.

  • You will develop and execute brand campaigns across multiple channels, including digital, retail, media, events, and more.
  • You will oversee end-to-end campaign execution from brief to launch, ensuring consistency across all touchpoints.
Key Responsibilities

Campaign Development:

  • Develop compelling brand stories and messaging to engage guests and drive business results.
  • Create innovative experiences and activations that connect with audiences and drive meaningful connections.

Team Leadership:

  • Lead, develop, and inspire a high-performing team of marketers to achieve exceptional results.
  • Oversight of brand building and communication across campaign communications.

Stakeholder Management:

  • Effectively manage stakeholders and drive leadership across key cross-functional teams to guide strategic vision and remove roadblocks for the team.
  • Enroll senior brand leaders in the marketing vision, growth, and results of strategies and marketing plans.