Director, Public Relations

3 days ago

Toronto, Ontario, Canada Institute of Corporate Directors Full time
About the Institute of Corporate Directors

The Institute of Corporate Directors (ICD) is a not-for-profit, member-based organization representing Canadian directors and boards across the for-profit and not-for-profit sectors, credit unions and Crown Corporations.

Job Description

We are seeking a Director, Communications & Content, to be responsible for defining and implementing an effective, organizational wide content strategy. Content, across a range of channels and sources, plays a key role in providing ICD members with relevant information that informs, guides, and inspires directors to perform their governance role optimally.

Key Responsibilities
  • Monitor the reputation, integrity, and consistency of the ICD brand and the office of the CEO, across channels, working with an external PR firm.
  • Grow ICD's presence within the media through outreach and relationship building.
  • Develop the annual content plan, in consultation with Policy & Research, Education and Marketing.
  • Lead the coordinated implementation of the annual plan across stakeholders and monitor for continuous innovation.
  • Develop and monitor KPI performance with the goal of increasing member engagement.
  • Lead the executional aspects/process of developing of non-educational, brand- aligned content, across various platforms.
  • Build ICD's LinkedIn community.
  • Track and monitor external developments relevant to the ICD's Corporate strategy.
  • Facilitate effective internal, employee facing communication.
Requirements
  • Minimum 8-10 years in communications and content strategy development.
  • Graduate Degree in communications or public relations.
  • SCMP an asset.
  • Demonstrated understanding of governance and/or Board level experience an asset.
  • Strong track record of success in leveraging content for competitive advantage.
  • Strong strategic and analytical command of CMS, CRM, SEO, and social platforms.
  • Outstanding communication, writing skills, highly creative, with an attention to detail.

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