Senior Market Insights Analyst

5 days ago

Mississauga, Ontario, Canada Arterra Wines Canada, Inc. Full time
About the Role

We are seeking a highly skilled and experienced Senior Analyst to join our team at Arterra Wines Canada, Inc. as a Senior Market Insights Analyst. This is a pivotal role that will play a critical part in driving our business forward.

Key Responsibilities
  • Provide in-depth analysis and recommendations for regional pricing tactics and strategies to help deliver on EBIT goal.
  • Utilize elasticities to assess price changes to volume and margin.
  • Ensure flawless pricing submissions with the respective customer/board.
  • Build and maintain an event library of all promotions, assessing volume impact and profit ROI.
  • Support the Regional Go-To-Market Manager and Strategic Account Manager (SAM) in optimizing promotion spend, leveraging insight from promo ROI.
  • Track and measure specific initiatives to ensure proper financial success (Pilot, Contract counterparts, project, display, etc.).
  • Provide support and analysis in the monthly business review routine, providing actionable insights of what's happening within the market from an internal and competition standpoint.
  • Conduct comprehensive market analysis to identify trends, opportunities, and threats.
  • Analyze competitor activities and market dynamics.
  • Provide insights to inform strategic decision-making.
  • Measure success and KPI of innovation launch from internal and competition standpoint.
  • Work with the Business Intelligence team to generate and maintain dashboards and scorecards to assess actuals for channel leads & cross-functional team to drive the business.
  • Leverage and train team on usage of tools.
  • Timely delivery of tools, KPI reports, and data.
  • Maintain channel-specific promotional tool/grids.
  • Ad hoc involvement in Price & Promo projects.
Requirements
  • University Degree
  • 3 years in a similar role with preference to candidates with Consumer-Packaged Goods experience
  • Financial planning and analysis
  • Pricing/Promo Strategies
  • Analytical approach to problem-solving
  • Strong Excel skills, experience with Power BI, Canadian grocers data platforms (IRI, dunnhumby & LDIA), SQL, and Nielsen Data an asset
  • Excel and Power BI Power User
  • Working knowledge of syndicated data platforms: Nielsen, Dunnhumby, IRI, Precima
What We Offer
  • Competitive salary and bonus
  • Benefits and Pension Plan
  • Product Allowance
  • An organization that cares about Corporate Social Responsibility
  • Tuition reimbursement
  • Training & Development Programs
  • An opportunity to learn about the world of wine
  • Hybrid work model, allowing employees to balance remote and in-office work
Compensation

The budgeted range for this role is $75,000 - $97,000. The budgeted range takes into account several factors and qualifications that are considered in making compensation decisions, including experience, education, training, licenses, certifications, and other business and organizational requirements. Base pay is only one component of the total rewards offering at Arterra.

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