Salesforce Marketing Cloud Technical Lead

10 hours ago


Oakville, Ontario, Canada Decision Foundry Full time

Welcome to Decision Foundry, a premier Salesforce Data Cloud delivery partner. We bridge the gap between data access, platform adoption, and business impact.

As a certified ISV and award-winning Salesforce integration partner, we offer global consulting services, integrating Data Cloud, Account, Engagement, Personalization, Sales, and Service solutions.

We win as an organization through our core tenets: One Team. One Theme., We sign it. We deliver it., Be Accountable and Expect Accountability., Raise Your Hand or Be Willing to Extend it

As a member of the Salesforce Advisory team, you will own the integrity and strength of the marketing solutions recommended. You'll be acting as a trusted advisor to our team and clients, and an effective mentor for other Salesforce professionals working alongside you.

The Director is a hands-on technical consultant with the ability to deliver and position solutions while achieving quarterly and annual sales objectives.

Key Responsibilities:

  • Assist Digital Sales teams in qualifying customer needs through discovery
  • Participate across the sales lifecycle on acquiring new customers
  • Provide mentoring and training to peers, colleagues, and partners
  • Demonstrate products, both standard and tailored, to prospects and existing customers
  • Generate product demo scripts and scenarios and maintain demonstration environments
  • Respond to Request for Information/Proposal documents
  • Stay current on product developments/releases to a level required for demos and POCs/POVs
  • Support Marketing events – user conferences, trade shows, webinars etc.
  • Stay current on competitive analyses and understand differentiators between the company and its competitors
  • Understand business and technical problems addressed by the products including key regulations, business drivers, evolving business needs, and security
  • In conjunction with Sales and Professional Services, conduct transition briefings – communicate commitments and expectations in preparation for deployment
  • Act as the Salesforce subject matter expert at executive briefings and marketing events

Required Qualifications and Background:

  • At least 5 years' experience in a leading role in delivering Salesforce.com projects
  • Excellent communication skills, written, verbal, and interactive when online
  • Minimum Salesforce certified: Marketing Cloud Administrator or Consultant, Marketing Cloud Account Engagement (Pardot), Marketing Cloud Email, Marketing Cloud Intelligence (Datorama), Marketing Cloud Personalization, Administrator, Sales Cloud Consultant, Service Cloud Consultant, Platform App Builder
  • Bonus Qualifications: B2B Commerce Cloud, D2C Commerce Cloud, Loyalty Cloud

Knowledge, Skills, and Abilities:

  • Prior experience working within a Salesforce Implementation Partner or Salesforce.com
  • Several Salesforce CRM and 1-2 other cloud certifications
  • A proactive personality, with a can-do attitude
  • Excellent relationship-building skills
  • Strong analytical skills, with the ability to observe trends and actively make suggestions based on results
  • Available and responsive to questions, clarifications, and instructions
  • Ability to tailor communication to multiple audiences at all levels
  • A self-starter, experienced in leading projects or delivery work streams
  • Outstanding written communication skills
  • Ability to demonstrate concepts visually and in writing in a way that enables stakeholders to decide with confidence
  • A strategic approach to solution design, with proven ability to develop and execute tactical plans to support strategy
  • Excellent ability to coach, motivate, and direct work tasks to a multi-disciplinary team of Salesforce professionals

Benefits:

  • Hybrid work model (2 days from office)
  • Base salary range: $150,000 CAD - $175,000 CAD
  • Additional benefits including medical, dental, retirement, insurance, and additional options
  • Decision Foundry is an equal opportunity employer and values diversity


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