Digital Marketing Manager

2 weeks ago

Oakville, Ontario, Canada Entripy Full time

About Entripy:

Entripy is a leading provider of custom printed apparel, uniforms, and promotional items in Canada. With a strong focus on innovation and customer satisfaction, Entripy delivers high-quality branded solutions to businesses and organizations across the country.

We are headquartered in a state-of-the-art facility in Ontario, where our technology-focused and vertically-integrated operations enable us to provide clients with superior speed, quality, convenience, and pricing. Our commitment to excellence has earned us a reputation as a trusted partner for businesses seeking to enhance their brand presence.

Job Summary:

We are seeking an experienced and innovative Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will have a passion for ecommerce and be a strategic thinker who can drive traffic, engagement, and conversion across various digital platforms to grow our online presence and sales.

Key Responsibilities:

  • Develop and implement comprehensive digital marketing strategies to enhance brand awareness, drive website traffic, and increase conversions.
  • Analyze market trends and competitor strategies to identify new opportunities.
  • Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, and display advertising.
  • Lead email strategy including segmentation to nurture leads and engage customers.
  • Measure and report on the performance of all digital marketing activities and assess against goals (ROI and KPIs), providing recommendations to improve.
  • Oversee the management and maintenance of the company's ecommerce websites across multiple ecommerce platforms.
  • Ensure the website is optimized for SEO and user experience (UX).
  • Work with the web development team to implement necessary updates and improvements.
  • Monitor website performance and traffic using tools like GA4 and make data-driven decisions to enhance user experience and conversion rates.
  • Manage a shared services team composed of both full-time members and freelancers/contractors.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Requirements:

  • Bachelor's degree in marketing, Business, or a related field.
  • Proven working experience in digital marketing, preferably within an ecommerce setting.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, and display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Solid knowledge of website analytics tools (e.g., Google Analytics).
  • Working knowledge of HTML and CSS required.
  • Working knowledge of Adobe Commerce / Magento is an asset.
  • Experience sourcing and managing a gig economy team.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

What We Offer:

  • Medical/Dental benefits after successful completion of probation period.
  • Employee Discounts (so you can rock your customized attire).
  • Casual dress (leave your business gear at home).
  • Fun social events (we work hard and play hard).
  • Fitness benefits (we will help you get your fit on).
  • Fantastic location (Mississauga/Oakville border).

Entripy Custom Clothing is proud to be an equal opportunity workplace and, in accordance with the Accessibility for Ontarians with Disabilities Act 2005, will provide accommodation throughout the recruitment, selection, and assessment process.

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