Indigenous Entrepreneurship Marketing Advocate

3 weeks ago

Toronto, Ontario, Canada Futurpreneur Full time

About Futurpreneur Canada

Futurpreneur is a national non-profit organization empowering young, diverse entrepreneurs to start and grow their businesses in Canada through loans with mentorship and resources.

With over 18,700 successful startups, we promote entrepreneurship among Canadian youth as a crucial factor for economic diversification, employment generation, and sustainable development.

We're a founding member of the G20 Young Entrepreneurs' Alliance, the Canadian member of Youth Business International, and the Canadian host of Global Entrepreneurship Week (GEW).

Our mission: To drive inclusive Canadian prosperity by fostering the success of young entrepreneurs.

We achieve this by providing loans with mentorship and resources to empower diverse entrepreneurs aged 18-39 to start and buy businesses that contribute to sustainable and inclusive economic prosperity in their communities and across Canada.

This role supports our strategic goals by developing and implementing marketing plans to recruit and engage entrepreneurs, mentors, and partners for our Indigenous Entrepreneur Startup Program (IESP) and core offerings.

The ideal candidate will work closely with the IESP team, collaborating on regional and national marketing initiatives, supporting partner-funded projects, and developing tailored communication plans.

This is a permanent, full-time position that can be located anywhere in Canada. We offer a hybrid work model with a minimum of two days in the office per week.

Key Responsibilities:
  • Champion IESP marketing initiatives, working closely with the Director, Indigenous Entrepreneur Startup Program and Marketing Manager to lead and support marketing campaigns for Indigenous entrepreneurs.
  • Meet regularly with the IESP team to ensure campaigns align on a regional and national level.
  • Support Futurpreneur Canada partner-funded projects and strategic partnerships where there is an IESP marketing function.
  • Develop tailored communication plans and identify new market segments and opportunities for the IESP.
  • Proactively collaborate with the IESP and Marketing teams to develop and implement integrated marketing campaigns/plans to engage mentors, entrepreneurs, and partners, leveraging appropriate marketing channels.
  • Coordinate proper ROI tracking for each initiative, striving to support continuous improvement in the assessment of investments against pipeline growth and stakeholder retention.
Requirements:
  • Relevant experience may include education with a focus in Communications, Marketing, Journalism, or Business, or equivalent hands-on career experience.
  • 3+ years of experience in marketing or communication.
  • Demonstrated experience and knowledge of digital marketing, social media, digital advertising, and traditional advertising.
  • Experience working with internal resources and third-party agencies to continually optimize.
  • Proven experience in implementing integrated marketing efforts (grassroots community events, tradeshows, roadshows, workshops).
  • Strong network and sense of purpose, entrepreneurial mentality, and lived experience working with Indigenous entrepreneurs and community organizations.
  • Demonstrated knowledge and understanding of the challenges faced by young Indigenous entrepreneurs and Indigenous-led and Indigenous-focused community organizations.
  • Excellent project management, time management, prioritization skills (ability to implement multiple initiatives).
  • Public sector or not-for-profit experience is an asset.
  • Superior verbal and written communication skills.
  • Ability to work with multiple stakeholders with varying perspectives while balancing multiple stakeholder priorities.
  • Detail-oriented, organized, and data-driven mindset required.
  • Demonstrated awareness and support of the organization's objectives and strategy.
  • Strong problem-solving skills and solve issues with a positive outcome.
  • Self-starter, action-oriented, and willing to work in a fast-paced environment.
  • Ability to build strong relationships based on trust and integrity with interpersonal skills.
  • Alignment with Futurpreneur's values and commitment to the mission/purpose of the organization.
  • Be a role model for Futurpreneur's organizational culture by creating a positive impact at every touchpoint with people.

This is a fantastic opportunity to join a dynamic team dedicated to driving inclusive Canadian prosperity by fostering the success of young entrepreneurs. As a Marketing Specialist, you will have the chance to make a meaningful impact and contribute to the growth and development of Indigenous entrepreneurs.

We offer a competitive salary range of $60,000-$80,000 annually, depending on experience, as well as an attractive benefits package that includes health and dental benefits, RRSP contribution matching, health spending account, and flexible hours.

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