Director of Influencer Management and Public Relations

2 months ago


Montreal, Quebec, Canada Behaviour Interactive Inc. Full time

### Job Title: Director, Content

### Job Summary

Behaviour Interactive Inc. is seeking a seasoned professional to lead our Influencer and PR efforts for our original games. As a Director of Influencer Management and Public Relations, you will set the global direction for our Influencer and PR teams, empowering them to create high-quality campaigns and drive business success.

### Key Responsibilities

* Set the global direction for Influencer management and Public Relations for our current and upcoming live games
* Empower your team to create and execute high-quality, high-return influencer campaigns and ensure the sound operation of our content creator program
* Foster collaboration with partners and cultivate relationships with our agencies and the press worldwide to drive the success of our PR efforts
* Advocate for Influencer and PR initiatives, establish KPIs, and communicate their impact to partner teams and leadership
* Communicate player experience insights and address negative sentiment and press, including managing crises
* Validate and manage the Influencer and PR budgets for all our games
* Mentor and coach a team of influencer managers and PR managers, ensuring their growth, development, and use of data-informed approaches to achieve marketing and business goals

### Requirements

* A minimum of 8 years of experience in the gaming or entertainment industry, with solid experience successfully launching games and working on GaaS campaigns
* Knowledge of and/or a network within the current game community, influencers, and journalists considered a strong plus
* A solid understanding of Influencer and PR KPIs, a track record of driving positive ROI, and strong understanding of current game/entertainment Influencer and PR trends
* Experience managing influencer and PR teams, with a strong passion for team building and mentoring, self-motivated, able to develop new initiatives
* A proven track record as an exceptional collaborator working with partner teams to ensure the success of Influencer and PR efforts
* Fluency in English; speaking French is a strong plus

### About Behaviour Interactive Inc.

Behaviour Interactive Inc. is the largest Canadian gaming studio, with over 1,300 employees worldwide. We are best known for our flagship franchise, Dead by Daylight, which has entertained over 60 million players across multiple platforms. We are expanding our portfolio of original IP with multiple projects and have established ourselves as one of the world's leading providers of external development services.



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