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Email Marketing Specialist
1 month ago
Bloomex Canada is seeking a highly skilled Email Marketing Specialist to join our Digital Marketing team. As a key player in our marketing strategy, you will be responsible for creating, executing, and optimizing email marketing campaigns that engage our customers and drive sales.
Key Responsibilities:- Email Campaign Management: Design, implement, and manage email marketing campaigns from concept to execution, ensuring alignment with our brand's voice and marketing goals.
- Segmentation and Personalization: Utilize customer data to segment email lists and personalize content, maximizing engagement and conversion rates. Experience with Klaviyo is preferred.
- Performance Analysis: Monitor and analyze campaign performance, using insights to optimize future campaigns for improved effectiveness and ROI.
- Content Creation: Collaborate with the content and design teams to create compelling email content and visuals that resonate with our target audience.
- List Management: Oversee the maintenance and growth of the email list, ensuring compliance with spam regulations and best practices.
- Automation and Workflow: Implement and refine email automation workflows to enhance customer engagement and lifecycle marketing efforts.
- Cross-Functional Collaboration: Work closely with other marketing team members to ensure a cohesive and integrated marketing strategy.
- Proven experience in email marketing, with a portfolio of successful email campaigns.
- Strong understanding of email marketing platforms (Experience with Klaviyo is preferred) and marketing automation technology.
- Excellent copywriting and communication skills, with the ability to craft engaging and persuasive email content.
- Proficient in analytics and performance tracking tools, with the capability to translate data into actionable insights.
- Knowledge of HTML/CSS for email design is a plus.
- Creative thinker with a passion for digital marketing.
- Detail-oriented, with a keen eye for design and content aesthetics.
- Highly organized, able to manage multiple projects and deadlines effectively.
- Collaborative team player with strong interpersonal skills.
- Self-motivated and proactive, with a continuous desire to learn and improve.
- Competitive salary package, reflective of experience and qualifications.
- Dynamic and supportive work environment.
- Opportunities for professional growth and development within an expanding international company.
