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Head of International Marketing Strategy

3 months ago

Toronto, Ontario, Canada TalentSphere Staffing Solutions Full time
Director of Marketing – International Business
Retail/Distribution
Salary Range: $140,000-$150,000, Benefits, Bonus

TalentSphere Staffing Solutions is collaborating with a prominent distributor and retailer of electronics across North America in search of a seasoned Director of Marketing – International Business. This pivotal role is essential for crafting and implementing a comprehensive global marketing strategy aimed at enhancing brand visibility, credibility, and customer engagement through strategic planning and innovative marketing practices. The ideal candidate will have a profound understanding of global marketing dynamics, digital advertising, and e-commerce to drive performance and achieve business objectives on an international scale.

Key Responsibilities:
  • Formulate and implement a detailed global marketing strategy to elevate the brand's presence internationally.
  • Enhance brand visibility and credibility in global markets through targeted marketing initiatives.
  • Manage digital media planning and purchasing to maximize advertising expenditure and campaign effectiveness across diverse digital platforms.
  • Oversee the execution of comprehensive digital campaigns, ensuring alignment with global marketing goals.
  • Establish and maintain a robust global brand presence through effective digital marketing tactics and strategic collaborations.
  • Supervise the development and optimization of the global website and e-commerce platforms to boost traffic, conversions, and customer satisfaction.
  • Lead efforts in customer journey mapping to enhance the customer experience from acquisition to retention.
  • Design and implement digital advertising strategies to generate quality leads for the sales team and foster business growth.
  • Continuously monitor, analyze, and report on campaign performance to evaluate effectiveness and refine marketing strategies.
  • Provide regular updates and insights to senior management regarding marketing performance and strategic recommendations.
  • Manage relationships with social media platforms, agencies, and influencers to enhance brand engagement and visibility.
  • Oversee influencer marketing initiatives to leverage partnerships for increased brand reach and impact.
  • Develop and execute SEO strategies to enhance organic search performance and drive traffic to the global website.
  • Monitor and improve organic performance to ensure high visibility and ranking in search engine results.
  • Conduct customer surveys to gather feedback and insights, driving enhancements in marketing strategies and customer support.
  • Implement customer support initiatives to improve overall customer experience and satisfaction.
  • Lead, mentor, and develop the marketing team, fostering a culture of innovation and high performance.
  • Ensure team members are equipped with the necessary skills and resources to achieve marketing objectives.

Skills and Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
  • 15+ years of experience in global marketing, with a proven track record in digital media, e-commerce, and brand management.
  • Strong understanding of international marketing strategies, digital advertising, and e-commerce best practices.
  • Demonstrated experience in managing end-to-end digital campaigns and driving performance metrics.
  • Proficiency in SEO strategies, social media management, and influencer marketing.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Strong leadership and team management skills, with the ability to inspire and develop a high-performing team.
  • Exceptional communication and interpersonal skills, with the ability to work effectively with cross-functional teams and global stakeholders.