Marketing Director

2 months ago

Canada Loblaw Companies Limited Full time
About the Role

We are seeking a strategic marketing leader to drive the expansion and growth of Loblaw Advance. As a Senior Manager, Marketing, you will be responsible for translating product and business strategies into marketing and communication plans to fuel awareness and growth of our media business.

Key Responsibilities
  • Develop and execute marketing strategies to drive the growth of our media business
  • Collaborate with product leads and account teams to bring new media products to market and forge strong interest & adoption among clients
  • Direct and oversee the work of freelancers, contractors, and internal publicity & creative team stakeholders to deliver marketing and publicity activities of Loblaw Advance
  • Translate product-level strategic objectives into marketing launch strategies and plans
  • Oversee the execution of launches and marketing activities, supporting the annual sales launches and events
Requirements
  • 5-10 years of marketing and communications experience, preferably with product marketing and/or B2B marketing experience supporting sales teams
  • Knowledge of advertising technology and/or media is a definite bonus
  • Experience with consumer package goods and/or retail sectors would be an asset
  • Adept marketing storyteller – someone who can translate data & insights into compelling marketing narratives in support of selling activities
  • Highly skilled project manager with experience in a wide variety of marketing communications
What We Offer

At Loblaw Digital, we seek great people to continually strengthen our culture. We offer a dynamic and collaborative work environment, opportunities for growth and development, and a competitive compensation package.

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