Growth Marketing Strategist

22 hours ago

Toronto, Ontario, Canada Talent Find Recruitment Solutions Inc. Full time
About Our Company

Talent Find Recruitment Solutions Inc. is a dynamic and innovative company focused on delivering top-notch recruitment solutions across industries. We help businesses maximize their talent acquisition potential through data-driven insights, strategic hiring strategies, and tailored recruitment marketing approaches.

Job Overview

As the Growth Marketing Strategist at Talent Find Recruitment Solutions Inc., you will be responsible for driving rapid and sustainable growth by developing and executing innovative marketing strategies. You will play a critical role in expanding our customer base, enhancing customer retention, and increasing overall market presence.

Key Responsibilities
  • Develop and Execute Growth Strategies
    • Craft and implement a comprehensive growth strategy that aligns with Talent Find Recruitment Solutions Inc.'s business goals.
    • Identify and capitalize on growth opportunities across acquisition, activation, retention, and referral stages of the customer journey.
  • Data-Driven Marketing
    • Analyze data from various sources to identify trends, optimize marketing efforts, and inform strategic decisions.
    • Conduct A/B testing, multivariate testing, and other experiments to validate hypotheses and drive continuous improvement.
  • Customer Acquisition
    • Plan and execute multi-channel acquisition campaigns, including paid search, social media, content marketing, and email marketing.
    • Optimize both paid and organic channels to maximize ROI and reduce customer acquisition costs (CAC).
  • Customer Retention and Lifecycle Marketing
    • Develop strategies to enhance customer retention and increase customer lifetime value (LTV).
    • Execute personalized campaigns to engage and retain customers, including email nurturing, loyalty programs, and retargeting.
  • Collaboration and Product-Led Growth
    • Collaborate with product teams to identify and implement product improvements that drive growth.
    • Work closely with sales, product, and customer support teams to ensure alignment on growth objectives and execution.
  • Growth Hacking and Experimentation
    • Implement innovative growth hacking tactics to quickly test, iterate, and scale growth initiatives.
    • Foster a culture of experimentation within the marketing team.
  • Partnership Development
    • Identify and cultivate strategic partnerships and alliances to accelerate growth.
    • Explore co-marketing opportunities, affiliate programs, and other collaborative efforts.
  • Metrics and Reporting
    • Define, track, and report on key growth metrics, including CAC, LTV, conversion rates, and churn rates.
    • Provide regular performance updates and actionable insights to the leadership team.
  • Automation and Process Optimization
    • Implement marketing automation tools to streamline and scale growth efforts.
    • Continuously refine processes to improve efficiency and effectiveness.
    Qualifications
    • 5+ years of experience in growth marketing, digital marketing, or a related role with a proven track record of driving growth in a B2B environment.
    • Strong analytical skills with proficiency in data analysis tools (e.g., Google Analytics, SQL, Excel).
    • Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
    • Expertise in A/B testing, SEO, SEM, and content marketing.
    • Ability to think creatively and come up with innovative solutions to drive growth.
    • Excellent communication and collaboration skills, with experience working cross-functionally.
    • Strong project management skills with the ability to manage multiple initiatives simultaneously.
    • A growth mindset with a passion for continuous learning and improvement.
    What We Offer
    • Competitive salary and benefits package.
    • Opportunity to make a significant impact in a growing company.
    • Collaborative and dynamic work environment.
    • Professional development opportunities and career growth.
    • Flexible work arrangements.

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