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Senior Communications Strategy Manager

3 months ago

Vancouver, British Columbia, Canada BroadbandTV Full time

About BroadbandTV: We are a pioneering company in the creator economy, dedicated to empowering creators, media organizations, and brands to thrive through innovative digital content solutions. Our comprehensive services are designed to help creators and media entities expand their audience reach and revenue streams, while enabling brands to connect with elusive digital fans. Leveraging advanced technologies such as generative AI, machine learning, digital signal processing, and big data, we operate as the largest multi-vertical video publisher globally, achieving billions of monthly views and over 600 million unique visitors.

Position Overview: We are in search of a dynamic Senior Manager of Communication Strategy to spearhead our brand storytelling initiatives and execute impactful communication projects. The successful candidate will possess a talent for crafting engaging narratives, formulating effective communication plans, and utilizing diverse tools to boost brand visibility and engagement.

Key Responsibilities:

  • Formulate and implement comprehensive communication strategies that effectively articulate our brand's value proposition.
  • Oversee the development of tailored sales presentations, ensuring alignment with corporate objectives and messaging, while crafting compelling narratives that resonate with target demographics.
  • Conduct regular assessments of competitor positioning and market dynamics to maintain a cutting-edge and uniquely appealing pitch.
  • Guide and mentor teams in the art of delivering pitches, ensuring consistency and effectiveness across all external and business development communications.
  • Act as the primary storyteller, identifying and showcasing unique narratives across all external communication materials and social media platforms to differentiate our brand in the marketplace.
  • Lead copywriting initiatives to clearly convey key messages and enhance brand storytelling.
  • Collaborate with cross-functional teams to weave communication strategies into business development efforts and marketing collateral.
  • Promote a startup mentality in communication initiatives, emphasizing the 'why it matters' narrative.
  • Manage external social media channels and public relations strategies to elevate brand awareness and engagement.
  • Utilize compelling narratives and interactive content to expand our follower base and convert casual followers into dedicated brand advocates.
  • Supervise the creation of exceptional social media content that aligns with our brand voice and resonates with target audiences, including videos, blogs, infographics, and live sessions.
  • Employ analytics tools to monitor engagement metrics and adjust strategies to optimize performance and audience satisfaction.
  • Leverage social media AI to execute social strategies effectively.
  • Utilize AI and technology to enhance operational efficiency.

Qualifications:

  • Bachelor's degree in Communications, Marketing, or a related field; a Master's degree is preferred.
  • Demonstrated experience (5-8 years) in a communications role, focusing on storytelling, brand strategy, and copywriting.
  • Exceptional ability to convey complex ideas clearly and tailor messaging for diverse audiences.
  • Strong knowledge of social media platforms and experience in developing and executing social media strategies.
  • Experience managing external agencies and resources, including designers, to enhance communication materials.
  • Strategic thinker with a creative approach and the ability to identify and leverage emerging trends.
  • Excellent project management capabilities, with the ability to prioritize and manage multiple initiatives concurrently.

Company Culture: At BroadbandTV, our team is our greatest asset. We offer competitive compensation packages, flexible working hours, and a flat management structure that fosters creativity and values transparency. Our commitment to community engagement includes support for volunteering in charitable initiatives, a culture committee for social events and team-building, and a focus on personal and professional development through our learning and development programs. We strive to create a diverse workforce that reflects the communities we serve and to provide a meaningful and inclusive work environment.

Diversity and Inclusion: BroadbandTV is an Equal Opportunity Employer. We believe that diversity and inclusion among our team members are vital to our success as a global organization. We actively seek to recruit, develop, and retain the most talented individuals from a diverse candidate pool. We encourage applications from Indigenous people, people of color, individuals of all genders or non-genders, and people with disabilities of all types.