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Senior Manager, Marketing Analytics Lead

2 months ago

Vaughan, Ontario, Canada Empire Communities Full time
Drive Data Excellence in Marketing

As a key member of the Empire Communities team, you will play a critical role in driving data-excellence, leadership, and innovation within our marketing organization. In the ever-evolving landscape of residential construction, data is the currency that fuels growth, innovation, and strategic decision-making.

This role encompasses strategic vision, leadership, and the ability to transform raw data into actionable insights. It plays a critical role in shaping Empire's data strategy, driving insights, and fostering a data-driven culture across the marketing team and beyond.

Key Responsibilities:

  • Establish clear objectives and success metrics, direct performance, measurement, reporting, and digital marketing platform analysis, translating these to executive-level stakeholders and audiences
  • Identify, collect, analyze, and interpret data from various sources across the business, including the corporate website, Search Engine Optimization (SEO), digital advertising, search engine marketing, CRM system, marketing automation platform (email), customer databases, and third-party tools
  • Create and implement a marketing data platform roadmap that addresses gaps and maximizes data capabilities and business insights
  • Leverage company-wide sales and marketing data, analytics, and insights to identify opportunities, while creating a culture of success-sharing, and continuously improving sales and marketing strategies for continuous organizational growth
  • Track the performance of all corporate branded campaigns and in-depth analysis to optimize and utilize data-driven insights to inform strategic decisions
  • Promote data-driven decision making across the organization, collaborating with cross-functional teams to identify and prioritize analytics initiatives while employing best-practice lead tracking tactics and strategies throughout the home-buyer shopping journey

What We Offer:

  • Opportunity to collaborate with other skilled and visionary professionals
  • Exclusive discounts on Empire Homes through our Employee Home Ownership Program
  • Employer-paid benefits
  • Flexible, hybrid work model
  • Invest in your future with employer-sponsored RRSP plans
  • Continuing education support and opportunities for learning & development
  • A culture that values work-life balance