Lead Marketing Strategy for a Thriving Health Organization
4 weeks ago
About Alberta Blue Cross
Alberta Blue Cross is a leading, impact-driven organization dedicated to the well-being of Albertans. For over 75 years, we've provided health coverage to more than 1.8 million individuals and businesses. We're committed to embracing innovation and evolving to meet the future of healthcare.
About the Role
As Director, Marketing, you will play a pivotal role in shaping and executing our marketing strategies. You'll lead a team of talented professionals, collaborating with various departments to drive growth across our diverse product portfolio. Your expertise in data-driven marketing, content creation, and digital strategy will be instrumental in elevating brand reputation and fostering meaningful customer engagement.
Your Responsibilities
- Develop and implement comprehensive marketing strategies that leverage data insights to achieve business objectives.
- Inspire and mentor a high-performing marketing team, fostering a culture of collaboration and innovation.
- Oversee the development and execution of engaging content across various channels, including social media, email, and website.
- Analyze marketing performance data to identify trends, optimize campaigns, and drive continuous improvement.
- Collaborate with sales and product teams to align marketing efforts with overall business goals.
Your Qualifications
- 10+ years of progressive leadership experience in marketing, with a focus on media strategy, content development, and performance marketing.
- Proven success in leading and developing high-performing teams.
- Strong analytical skills and experience using data to inform marketing decisions.
- Excellent communication and presentation skills.
- Undergraduate degree in business, marketing, or a related field.
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