Digital Marketing Strategist

4 weeks ago

Ottawa, Ontario, Canada Tech Insights Full time
Unlock Business Opportunities with Tech Insights

At Tech Insights, we're committed to providing actionable intelligence to the semiconductor industry. As a key member of our team, you'll play a crucial role in driving business growth through innovative digital marketing strategies.

The Opportunity

We're seeking a skilled Marketing Manager, Demand Generation to oversee the development and execution of integrated digital marketing programs for specific business segments. This role involves creating annual marketing plans, developing content that supports lead generation efforts, and collaborating with the Business Development team to drive marketing activities aimed at expanding business opportunities.

Key Responsibilities
  • Develop and execute fully integrated marketing plans for allocated customer segments.
  • Collaborate with Segment Leads and Product Marketing to drive targeted initiatives.
  • Manage newsletters, including content and subscriber lists, with a focus on growing active user engagement.
  • Build and manage integrated campaigns using digital advertising, social media, media partnerships, and email.
  • Oversee the planning and execution of webinars and seminars, including processes and content.
  • Track, report, and analyze marketing activities, providing weekly updates on email, advertising, and social media performance.
Requirements
  • Post Secondary education in Marketing or related fields.
  • 5+ years of B2B marketing experience in an information services industry or related field.
  • 2+ years of experience with reporting in Salesforce.
  • Proficient in Microsoft Office (Excel, Word, PowerPoint).
  • Basic HTML/CSS knowledge.
  • Experience collaborating with sales and business development considered a strong asset.
What We Offer
  • Competitive pay and generous benefits (medical, dental, vision, wellness, RRSP/401K Matching)

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