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Senior Marketing Manager for E-commerce Solutions
3 months ago
A visionary strategist with a flair for storytelling
Coveo empowers organizations to create cohesive and impactful experiences for customers, partners, and employees through AI-driven solutions. To enhance our market footprint and stimulate strategic growth, we are on the lookout for a Senior Product Marketing Manager for our Commerce Team.
In this crucial position, you will spearhead the formulation and implementation of our go-to-market strategy aimed at attracting new clientele. Your proficiency in developing engaging narratives and aligning with various customer personas will be vital in driving pipeline expansion and effectively positioning our solutions in a competitive marketplace.
In essence, your role will involve understanding the buyer's needs and positioning our offerings more effectively than competitors, showcasing our clients and their achievements to narrate a compelling value proposition, and equipping the sales team with the right tools, resources, and enablement to secure wins.
Your key responsibilities will encompass:
Conducting research, developing, and promoting clear and concise value propositions and solution-based narratives that differentiate and stimulate demand for our commerce solutions across all buyer lifecycle stages and personas. Producing a diverse array of market-facing assets, impactful marketing materials, and engaging content, including web pages, presentations, pitch decks, product sheets, videos, and thought leadership articles, that reinforce our core solution messages, product offerings, and capabilities. Collaborating closely with the demand generation team to support market-aligned initiatives that effectively drive pipeline growth with tailored messaging for varied audiences. Partnering with the Product Management team to lead go-to-market efforts for new product launches and feature releases - owning positioning, messaging, and related market-facing materials. Working alongside customer marketing, customer success, and directly with clients to create compelling case studies, presentations, speaking engagements, and other advocacy materials. Providing the sales and business development teams with tools, resources, and enablement to effectively communicate the value proposition of our products and position against competitors.The qualifications that will make you a strong candidate for this role include:
Over 5 years of marketing experience, including a minimum of 2 years in Product Marketing. Proven success in developing go-to-market strategies in collaboration with product management, encompassing product launches, content creation, and sales partnerships. Expertise in translating complex technical concepts into engaging marketing content for diverse audiences, supported by excellent verbal and written communication skills for both internal and external stakeholders. Willingness to travel up to 25% of the time.What will set you apart:
Previous experience in enterprise technology firms, particularly in the field of Artificial Intelligence. Background in the Commerce sector.Do you believe you can bring this role to life? Or add your unique perspective? We value passion and recognize that skill sets can be transferable.
Join the Coveo team
We encourage all qualified candidates to apply, regardless of age, gender, disability, employment gaps, or national or ethnic background.
Coveo is a Quebec-based company, a pioneer in AI-powered search and recommendations. Coveo leverages AI technologies and intelligent search to personalize every digital interaction for customers, partners, dealers, and employees. By combining unified content, unified interactions, behavioral data, and machine learning, Coveo delivers relevant information and recommendations across every business interaction, enhancing the efficiency and richness of websites, e-commerce platforms, contact centers, and intranets, thereby boosting conversion rates.
Our team at Coveo is driven by the pursuit of new challenges and the exploration of uncharted territories. This ethos has positioned us as a leader in an innovative industry and fostered a collaborative, diverse, and trusting workplace filled with talented and passionate individuals. We embrace challenges and seize opportunities to learn and develop new cutting-edge skills.
In-person
This role requires full-time presence in the office. Our modern infrastructures are designed to enhance cross-team collaboration and promote overall well-being.
Hybrid
Our offices are designed to foster collaboration and well-being. We gather on designated days to strengthen in-person interactions and encourage creativity while providing the flexibility of a hybrid environment.
Remote
We hire from around the globe because diverse backgrounds fuel our continuous innovation. Our benefits will enable you to work comfortably from home, with potential travel required for team-building events.