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Sponsorship and Event Marketing Coordinator

2 months ago


Mississauga, Ontario, Canada CAA Club Group Full time

Position Overview

Key Responsibilities

  • Plan, promote, and execute external events and sponsorship initiatives.
  • Collaborate with Marketing, Business Development, and other key stakeholders to create annual marketing strategies for broker and customer events.
  • Oversee the organization of CAA Club Group's annual broker loyalty retreat, managing a significant budget.
  • Develop comprehensive project timelines to ensure all event-related milestones are achieved.
  • Research, source, and manage various vendors to meet event and budgetary needs.
  • Coordinate venue bookings, catering services, transportation, accommodations, and registration for conventions.
  • Ensure timely production of promotional materials and collateral for events.
  • Collaborate with IT and/or external partners to fulfill audio/visual requirements.
  • Provide consulting support for select brokers regarding event planning.
  • Work alongside Graphic Designers and Marketing teams to strategize and implement event-related promotions.
  • Lead the development of event dashboards to assess the value of each event, guiding future investments by calculating brand exposure and business development KPIs.
  • Identify new sponsorship opportunities to enhance CAA Club Group's brand visibility among key stakeholder groups, evaluating potential ROI and brand exposure.
  • Create and manage the annual sponsorship budget, facilitating contracts and payment processes while tracking all related expenses.
  • Monitor and optimize sponsorship benefits and opportunities, ensuring maximum exposure for each sponsorship.
  • Manage promotional opportunities associated with all sponsorships, ensuring all branded materials are accurate and on-brand.
  • Collaborate with the communications and content teams to fulfill sponsorship-related editorial and public relations opportunities.
  • Work closely with internal teams to establish an annual plan for internal events.
  • Provide resources, consultation, and best practices to support the planning of select team events and retreats.
  • Develop an annual budget and strategy for promotional branded giveaways.
  • Order promotional items while coordinating with approved vendors.
  • Maintain contracts and oversee the performance of all promotional item vendors.

Candidate Profile

  • Bachelor's degree in Marketing or a related discipline.
  • Minimum of 2 years of experience in event planning and execution.
  • Proven track record in managing large-scale marketing initiatives.
  • Experience in insurance and/or B2B marketing is preferred.
  • Exceptional relationship management skills with internal and external partners.
  • Proficient in budget management.
  • Ability to navigate conflicting priorities and adapt to changing demands.
  • Proficiency in French is considered an asset.