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Marketing Coordinator
2 months ago
The Marketing Specialist at Ingonish Harbour Resort Inc plays a pivotal role in enhancing our brand presence and driving customer engagement. This position requires a blend of creativity and analytical skills to develop effective marketing strategies.
Key Responsibilities- Administrative Duties: Execute various administrative functions to support marketing initiatives.
- Staff Recruitment: Participate in the hiring process to build a competent marketing team.
- Client Consultation: Provide expert advice to clients regarding advertising and promotional strategies.
- Content Preparation: Assist in creating brochures, reports, newsletters, and other marketing materials.
- Market Analysis: Conduct comprehensive marketing studies to identify trends and opportunities.
- Surveys: Implement social and economic surveys to evaluate market potential.
- Questionnaire Design: Develop effective market research questionnaires.
- Marketing Portfolio: Create and maintain a diverse portfolio of marketing materials.
- Customer Evaluation: Assess customer service and store environments to enhance client satisfaction.
- Online Marketing: Manage digital marketing efforts, including E-commerce and website promotions.
- Funding Applications: Prepare applications for funding to support marketing projects.
- Strategic Development: Formulate and implement innovative marketing strategies.
- Licensing Compliance: Ensure all necessary business licenses are obtained and maintained.
- Business Planning: Develop and execute comprehensive business plans.
- Database Management: Oversee and maintain a digital database for marketing purposes.
- Client Support: Provide ongoing support to clients post-sale.
- Team Supervision: Oversee office and volunteer staff to ensure efficient operations.
- Education: Bachelor's degree in Marketing or a related field.
- Experience: 1 to 2 years of relevant experience in marketing.
- Employment Type: Permanent position.
- Language Requirement: Proficiency in English.
- Work Hours: 30 to 40 hours per week.
