Web Content Specialist

1 week ago

Toronto, Ontario, Canada Canadian Institute for Health Information Full time
Program Specialist, Search Engine Optimization/Information Architecture

We are a leading organization in the health data industry, passionate about making a difference in the healthcare field. As a valued member of the Canadian Institute for Health Information (CIHI) team, you will play a pivotal role in shaping the evolution of Canada's healthcare systems.

CIHI is recognized as an exceptional place to work, embracing diversity, respect, integrity, collaboration, and innovation. Our Equity, Diversity, and Inclusion Strategy focuses on creating a more inclusive and welcoming organization.

We offer a range of benefits, including:

  • HOOPP Pension Plan (Defined Benefits Pension)
  • Retirement Planning Program
  • Generous vacation days for permanent and long-term contracts
  • Flexible benefits program from your first day on the job for permanent and long-term contracts

The Program Specialist is the subject matter expert in search engine optimization (SEO). The Specialist understands the complexities of technical SEO and can use SEO reporting tools to formulate data-driven insights and advise cross-functional teams on how to continuously improve the findability of web site content.

This role will maintain the search engine optimization of CIHI's website, including execution of the on-page and off-page strategy, and performance analysis of the website. The Specialist will also aid in determining the information structure for CIHI's digital ecosystem.

Key responsibilities include:

  • Conducting comprehensive technical SEO audits and using findings to improve content organization, crawlability, and indexability
  • Supporting the creation and implementation of SEO and information architecture standards
  • Monitoring and evaluating website performance to make informed recommendations on optimizing search, navigation structures, labels, tags, and content organization
  • Writing effective copy and SEO-related data, such as titles and descriptions
  • Implementing and maintaining the enterprise Information Architecture strategy
  • Preparing and presenting education outreach materials for stakeholders regarding policies, standards, and best practices governing information architecture and SEO
  • Staying informed on SEO best practices and industry trends

Requirements include:

  • University degree in Computer Science, Business, Marketing, Information Architecture, Human Computer Interaction, Library and Information Sciences
  • Minimum 3-5 years' experience applying SEO principles, including writing SEO-rich web copy, tags, titles, and page descriptions
  • Minimum 3 years' experience supporting the content organization, labeling, navigation, search, taxonomy, and information architecture of a web site
  • Experience producing site maps, search and navigational structures, taxonomy models, and other information architecture patterns
  • Fundamental knowledge of SEO principles: keyword research, on-page optimization, and technical SEO
  • Familiarity with HTML, CSS, JavaScript, search algorithms, and ranking methods
  • Demonstrated experience with delivering actionable customer insights and marketing effectiveness analysis
  • Excellent verbal and written skills with the ability to communicate and present effectively to both a technical and business audience at various levels
  • Fluency in English is required, bilingualism in both official languages is an asset

To learn more about this role and other exciting opportunities, visit our website at [insert website URL] and check out our 'Careers' section.

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