Digital Content Specialist

17 hours ago

Toronto, Ontario, Canada York University Full time
{"title": "Digital Specialist", "description": "Job Summary

The Digital Specialist role supports the Division of Students' Student Recruitment & Admissions and Communications teams in creating strategic, timely, targeted, and engaging student-centric communications for future students and applicants to York University.

This role is responsible for the development of written, visual, and multimedia content for digital communication initiatives that support recruitment.

The Digital Specialist will plan, design, and publish content by liaising with subject matter experts, identifying and building content that is adapted for relevant communication distribution channels and technology.

The role is responsible for keeping abreast of emerging trends and best practices related to web design, user experience, digital event hosting, social media, digital marketing, and digital communications.

The role also ensures that all materials (web, print, and social media) follow York University brand guidelines and templates and align with the Division of Students' communications goals.

Responsibilities
  • Develop and implement digital communication strategies to support recruitment
  • Plan, design, and publish content for digital communication initiatives
  • Liaise with subject matter experts to identify and build content
  • Keep abreast of emerging trends and best practices in digital communications
  • Ensure all materials follow York University brand guidelines and templates
Requirements
  • 3 years recent related experience in website and digital marketing design and development
  • Ability to write and edit web and digital media content
  • Extensive experience in print and digital graphic design
  • Ability to craft communications that reflect the diversity of the target audience
  • Analytical skills to research and review
  • Results-oriented with the ability to think creatively, take initiative, and be proactive
  • Solid analytical and creative problem-solving skills
  • Effective written and oral communication skills
  • Effective interpersonal skills, including tact and diplomacy
  • Effective attention to detail
  • Ability to work independently, as a member of a team, and maintain positive relationships
  • Effective organizational skills
  • Proven ability to work effectively under pressure and in managing a high volume of requests to meet unit goals and objectives
Technical Requirements
  • Web development and maintenance
  • Web design, including visual design, usability, information architecture, and navigation
  • Web and scripting languages, including HTML, Cascading Style Sheets (CSS), and JavaScript
  • Multimedia and web development tools, including Dreamweaver and Internet browsers
  • Content management systems, including WordPress and Drupal
  • Customer relationship management (CRM) and client management database systems, including Microsoft Dynamics
  • Google Analytics
  • Social media publishing and listening tools, including TikTok, X, Instagram, Hootsuite, Sprout Social, Falcon, Sysomos, etc.
  • Graphic design tools, including Adobe Illustrator, Photoshop, and InDesign
  • Knowledge of web accessibility and ability to create AODA-compliant websites and PDFs
Other Requirements
  • Demonstrated commitment to the values of creating student success: Care, Collaboration, Accountability, Respect, Innovation, Excellence, and Inclusion
", "lang_code": "en"}

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