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Communications Manager for Marketing Strategies
3 months ago
About Safe Fleet
Safe Fleet is dedicated to enhancing the safety of fleet vehicles and their surroundings. Our comprehensive fleet safety platform integrates top-tier products, innovative technology, and a century of expertise to tackle significant safety challenges faced by fleets globally.
Our primary focus is on safety. We believe that without prioritizing safety, efficiency and productivity cannot be achieved. This principle is embedded in our products, workplace culture, and community interactions. Our mission is to minimize preventable fatalities and injuries associated with fleet vehicles, aspiring towards a vision of ZERO accidents.
We are transforming the concept of safety for various fleet types, including school buses, waste collection vehicles, firefighting apparatus, utility trucks, police vehicles, and delivery vans.
Whether you are involved in manufacturing essential safety equipment, designing cutting-edge camera systems, or innovating protective solutions for fleet operators, your contributions will be vital in our mission to ensure safety for all.
Position Overview
The Marketing Communications Manager (MCM) will spearhead the marketing communications strategy for our law enforcement and waste management sectors, ensuring that all external messaging aligns with our brand identity, vision, and corporate objectives. The MCM will gain in-depth insights into market trends, competitive landscapes, and target audience profiles to devise and implement creative marketing initiatives that stimulate demand for our offerings.
In this role, you will outline and communicate multi-channel promotional strategies that support both business unit and corporate objectives, collaborating closely with creative and production teams to generate content while ensuring synergy with Sales, Product Management, and Operations teams. Your established expertise in marketing and leadership will be crucial in developing effective, data-driven marketing initiatives that yield measurable outcomes.
Key Responsibilities
- Provide strategic direction and accountability for the formulation and execution of marketing plans for the Law Enforcement and Waste Management sectors, ensuring alignment with corporate goals.
- Design and implement multi-channel marketing campaigns targeting key audience segments to drive consistent growth and meet revenue targets.
- Craft clear creative briefs and campaign strategies to support content creation for various communication channels, including social media, email, print, online advertising, video, public speaking, corporate blog, website, trade shows, and events.
- Oversee campaign deliverables and timelines to ensure all materials are produced on schedule and within budget.
- Manage and coordinate marketing communications projects, public relations, and external messaging.
- Contribute essential marketing outputs, including market research, sales support materials, advertising strategies, and promotional tactics for new product launches.
- Oversee budget management and project planning for major trade show participation.
- Assist in maintaining updates to the corporate website and community portal.
- Support company-wide brand consistency and corporate style; ensure adherence to brand guidelines among dealers and business partners.
- Negotiate media and vendor contracts, recommending optimal channels for promoting Safe Fleet products.
- Collaborate with PR firms and target media outlets to enhance visibility for Safe Fleet products and services.
- Ensure compliance with the annual marketing budget and expense approval processes.
- Establish KPIs and metrics to evaluate marketing program effectiveness and present results during team meetings.
- Supervise and guide the activities of Marketing Interns.
Salary Range: $73,000 - $90,000/year
Safe Fleet is an equal opportunity employer committed to fostering a diverse and inclusive workplace where every individual is valued and respected. We embrace diversity and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. Our core values of integrity, innovation, teamwork, customer focus, and safety guide our efforts to create a work environment where all employees can flourish and realize their full potential.
Qualifications
- Proven self-starter with over 5 years of experience in marketing communications management, preferably in a technology B2B context; experience in Law Enforcement or Waste Management sectors is advantageous.
- Bachelor's degree or equivalent experience in business, marketing, or a related field.
- Proficient in researching, drafting, and presenting marketing proposals.
- Highly organized with the capability to manage multiple projects and demanding schedules.
- Exceptional oral and written communication skills, with strong persuasive and interpersonal abilities.
- Demonstrated leadership and decision-making skills.
- Team-oriented with a positive attitude and excellent people skills.
- Ability to work independently with minimal supervision.
- Valid passport required for occasional travel between the US and Canada.
