Marketing Campaign Strategist

1 week ago

Toronto, Ontario, Canada Delbridge Solutions Inc. Full time
About the Role

Delbridge Solutions Inc. is a leading technology company that provides innovative software solutions and implementation services. We are seeking a highly skilled Marketing Campaign Strategist to join our team.

Key Responsibilities
  • Annual Planning and Strategy Development: Develop and oversee the annual plan for demand marketing campaigns, ensuring alignment with the company's growth strategy.
  • Omnichannel Marketing Strategy: Create and implement a comprehensive marketing strategy that integrates marketing campaigns, product launches, evergreen content, events, and partnerships.
  • Campaign Leadership: Lead the planning, development, and execution of demand marketing campaigns across various marketing channels, maintaining a consistent brand voice and identity.
  • Measurement and Reporting: Collaborate with cross-functional teams to develop clear measurement plans and KPIs, focusing on the generation of leads. Routinely report on performance results and optimization strategies and provide data-driven recommendations for continuous improvement.
  • Budget Management: Own the planning and management of campaign budgets, ensuring efficient allocation and utilization of resources.
Requirements
  • 3+ years of B2B marketing experience as a Campaign Strategy Manager, Digital Marketing Manager or ABM marketer.
  • Proficiency in using Customer Relationship Management (CRM) software to manage and analyze customer interactions and data throughout the customer lifecycle.
  • Proven experience successfully developing and implementing Account Based and Omnichannel marketing strategies.
  • Profound understanding of customer and prospect audiences at the company, team, and individual contributor levels.
  • Exceptional storytelling skills with the capability to craft and adapt compelling messages that inspire prospects and customers to rethink their challenges.
  • Strong strategic thinking and analytical skills.
  • Proficiency in budget management and performance reporting.
  • Ability to lead and influence cross-functional teams.
What We Offer
  • Extended health care benefits for you and your dependants.
  • Additional compensation options and quarterly rewards.
  • A Hybrid work environment with 4 days working from home.
  • Career advancement opportunities.
  • Company events.

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