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Marketing Manager, Brand Development
2 months ago
About BrainStation
BrainStation is a leading digital skills training provider, offering world-class courses and bootcamps for professionals in state-of-the-art campuses and online. With a strong focus on innovation and real-world application, we've worked with over 500 instructors from top companies to develop cutting-edge training for more than 100,000 professionals.
About the Role
As the Marketing Manager, Brand Development, you will play a key role in supporting the brand team in developing and executing strategic initiatives to drive growth, awareness, and engagement. This includes creating and executing brand activations, contributing to various projects, and developing authoritative content for our websites.
Key Responsibilities
- Assist in the creation and execution of brand activations and marketing campaigns.
- Contribute to various projects, including marketing activities, copywriting, multimedia production, data analytics, and more.
- Develop, write, and edit high-quality content for our websites and social media channels.
- Work with SEO tools to research, monitor, and maintain the health of our digital properties.
- Use a content management system to create and maintain site content.
- Collaborate with global teams to create and curate content.
- Concept, create, and manage social media content.
- Manage and maintain editorial calendars for content, email marketing, and social media.
- Identify new channels and distribution methods to increase engagement and audience size.
- Ensure that all outputs are consistent and aligned with the global brand.
Requirements
- Minimum 4+ years of relevant experience in marketing and branding.
- Strong demonstrable writing skills in different modalities.
- Strong track record in collaborating with stakeholders and teams.
- Excellent written and spoken communication skills.
- Strong problem-solving ability and analytical skills.
- Familiarity with creative design tools such as Figma, Premiere Pro, Photoshop, and Illustrator.
- Ability to manage multiple projects and prioritize tasks.
- Love of learning and willingness to take on new challenges and learn new skills.
- Self-motivated with a proven work ethic.
- Ability to work both independently and in a team environment.
- Knowledge of content management systems is an asset.
Perks and Benefits
- Comprehensive Health & Wellness Benefits Package.
- Socials, Outings & Retreats.
- Retirement Planning.
- Parental Leave Program.
- Annual tech & travel allowance.
- Culture of Learning & Development.
- Flexible Working Hours.
- Work from Home Flexibility.
- Service Recognition Programs.
Bonus Points
We are an equal opportunity employer and welcome applications from diverse candidates. If you have any accessibility requirements or concerns regarding the hiring process or employment with us, please notify us so we can provide suitable accommodation.
