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Vice President of Brand Marketing

2 months ago

Canada Dietzel International Full time

{"title": "Vice President Marketing", "description": "Dietzel International is a hospitality recruitment agency seeking an experienced Vice President Marketing with a background in Casinos. The ideal candidate will oversee the integration of traditional & digital advertising, direct mail, social media, public relations, and brand marketing to drive occupancy and revenue specific to the gaming and entertainment, hotel, and food & beverage sectors.

Responsibilities:

* Develop and implement strategic marketing plans to enhance player engagement and boost profitability
* Lead a marketing team to achieve business goals
* Collaborate with marketers, content strategists, copywriters, producers, and graphic designers to achieve concept goals
* Develop creative concepts and marketing plans to achieve business goals

Requirements:

* Minimum 6 years in senior level marketing management role including experience in a Casino Marketing role
* Post-secondary degree in communications, marketing, business or public relations
* Strong computer knowledge – Excel, Word, PowerPoint and Outlook
* Collaborative skills and experience working creatively with marketers, content strategists, copywriters, producers, and graphic designers

Note:

English language proficiency is required, knowledge of French language would be an asset but not mandatory.", "lang_code": "en"}