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Digital Marketing Specialist

2 months ago

Vancouver, British Columbia, Canada The University of British Columbia Full time
Job Title: Digital Marketing Specialist

The University of British Columbia is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our Communications and Marketing department, you will be responsible for developing and implementing digital marketing strategies to enhance the profile of the Faculty of Arts and engage with internal and external audiences.

Key Responsibilities:
  • Develop and implement digital marketing strategies to achieve the Faculty's strategic priorities.
  • Manage social media channels, including planning, producing, and scheduling content, growing and diversifying follower bases, and monitoring performance.
  • Initiate and implement results-driven digital marketing campaigns to enhance the profile of the Faculty of Arts.
  • Collaborate with other Communications team members to create and integrate multi-channel campaigns and strategies.
  • Act as lead on analytics and reporting for Arts digital channels, measuring, testing, and optimizing performance to improve efficiency and effectiveness.
Requirements:
  • Undergraduate degree in a relevant discipline.
  • Minimum four years of related experience, or the equivalent combination of education and experience.
  • Commitment to anti-racism and inclusive excellence, and ability to apply an intersectional anti-racist lens to communications projects.
  • Experience creating and delivering messages through various digital platforms.
  • Ability to adapt writing styles for various purposes, for different media requirements, and for different audiences.
What We Offer:

The University of British Columbia offers a dynamic and inclusive work environment, competitive compensation, and opportunities for professional growth and development.

We are committed to diversity, equity, and inclusion, and we welcome applications from qualified candidates who share our values.