Content Manager

22 hours ago

Toronto, Ontario, Canada Aviso Wealth Full time
About the Role

Aviso Wealth is seeking a highly skilled Content Publisher to join our Marketing, Communications & Client Experience team. As a key member of our team, you will be responsible for creating and maintaining engaging digital experiences that support our business objectives and key results.

Key Responsibilities
  • Develop and implement content strategies to drive user engagement and conversion
  • Collaborate with cross-functional teams to ensure content is on-brand, current, and aligned with business objectives
  • Manage and maintain various Aviso websites, ensuring they are up-to-date, secure, and compliant with regulatory requirements
  • Conduct regular audits to ensure all content is current and relevant, and to enhance user experience
  • Work with the UX Design team to analyze and recommend tweaks to existing components, ensuring full utilization of the suite and the reduction of unnecessary or outdated components
  • Provide feedback on web copy and design to ensure it is optimal for the channel and user experience
  • Implement UX team recommendations leveraging existing component suite and, where required, an empty shell component that can offer additional flexibility
  • Manage the utilization of non-componentized designs, ensuring that elements routinely deployed are eventually converted into reusable components, thereby reducing manual work within the suite, and ensuring continuity across digital properties
  • Ensure the site remains compliant with all various regulations, including securities regulations, privacy legislation, and AODA/WCAG guidelines
Requirements
  • Bachelor's degree in communications, marketing, digital marketing, or business administration, or equivalent experience
  • 2-4 years of web management experience in the financial services industry
  • Demonstrated content management skills, ideally including hands-on experience with an Enterprise-grade Web Content Management System (WCMS) such as Adobe Experience Manager, Sitecore, SDL, etc.
  • Hands-on expertise with platforms like Adobe Experience Manager, Adobe Target
  • Proficient in HTML, CSS, cross-browser and cross-platform compatibility, mobile layouts, and responsive break points
  • Ability to troubleshoot website issues in a fast-paced environment
  • Considerable knowledge of website standards and best practices, including accessibility standards (AODA) and content publishing requirements to support accessible design
  • Strong teamwork skills and the ability to collaborate effectively with others
  • Experience leveraging digital analytics insights and working knowledge of Adobe Analytics or Google Analytics is preferred
  • Familiarity working with a digital design system is preferred
  • Solid understanding of Search Engine Optimization (SEO) is preferred
  • Working knowledge of JavaScript is preferred
  • Ability to consolidate information from a variety of sources and make recommendations
  • Strong attention to detail with an analytical mind and outstanding problem-solving skills
  • Excellent written communication skills, along with strong web copy editing capabilities is an asset
  • Self-confident with a strong ability to work effectively and independently within tight deadlines
  • Excellent time management skills with the ability to multi-task
  • Understanding of the Canadian investment management industry is an asset
  • Understanding of the regulatory environment in Canada is an asset
  • Fluent communication skills in English are required and bilingual in French are an asset

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