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Marketing Director

2 months ago

Burnaby, British Columbia, Canada SPUD Full time
About the Role

We are seeking a highly skilled and experienced Marketing Director to join our team at SPUD. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive marketing strategy that drives business growth and customer engagement.

Key Responsibilities
  • Marketing Strategy Development
    • Define and implement a marketing strategy that aligns with our business objectives and targets.
    • Develop and execute plans to increase brand awareness, drive website traffic, and enhance customer engagement.
  • Team Leadership
    • Lead and manage a team of marketing professionals to achieve business objectives.
    • Provide guidance, coaching, and development opportunities to ensure team members have the skills and knowledge needed to succeed.
  • Collaboration and Communication
    • Work closely with cross-functional teams, including sales, product, and customer success, to ensure alignment and effective communication.
    • Develop and maintain relationships with key stakeholders, including customers, partners, and vendors.
  • Data-Driven Decision Making
    • Analyze data and market trends to inform marketing decisions and optimize campaign performance.
    • Develop and track key performance indicators (KPIs) to measure marketing effectiveness.
  • Brand Management
    • Develop and maintain a strong brand identity that reflects our values and mission.
    • Ensure consistent branding across all marketing channels and touchpoints.
  • Industry Trends and Insights
    • Stay up-to-date on industry trends, best practices, and emerging technologies.
    • Apply this knowledge to inform marketing strategies and drive business growth.
Requirements
  • Education and Experience
    • Bachelor's degree in Marketing, Communications, or related field.
    • Minimum 3-5 years of experience in a Director-level position, preferably in e-commerce, retail, or B2C marketing.
  • Skills and Qualifications
    • Proven track record of developing and executing successful marketing strategies.
    • Strong leadership and team management skills.
    • Excellent communication and collaboration skills.
    • Ability to analyze data and make informed decisions.
    • Knowledge of SEO, SEM, analytics, and Google Adwords.
    • Experience with marketing automation tools and platforms.
About SPUD

SPUD is a Western Canadian online grocery delivery business that is passionate about sustainable farming practices, sourcing locally, treating animals humanely, and reducing food waste. We are a Certified B Corporation and operate retail markets, including Be Fresh, Organic Acres, and Blush Lane. We are committed to socially responsible business practices and creating amazing customer experiences.

We welcome diverse perspectives and are an equal opportunity employer. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.