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GTM Product Manager

2 months ago

Oakville, Ontario, Canada Softchoice Full time
Job Summary

We are seeking a highly skilled Cloud Leader - Go-To-Market Strategist to join our team at Softchoice. As a key member of our organization, you will be responsible for developing and executing a comprehensive go-to-market strategy for our cloud services.

Key Responsibilities
  • Develop and Execute Go-To-Market Strategy
    • Lead the development and execution of the go-to-market strategy for our cloud services.
    • Ensure executive buy-in by effectively communicating the value proposition and ROI of your strategy.
    • Gather the needs of target customers and their buying motivations.
    • Know the competitive landscape, including the specific strengths and weaknesses that we possess relative to it.
    • Drive go-to-market strategy and activities leading to growth of pipeline and revenue.
  • Manage a Services Portfolio
    • Manage the lifecycle, performance, and drive growth in the market for our cloud services portfolio.
    • Engage with vendor partners to gain feedback and support to improve services, as well as their support to take our services to market.
    • Become an expert on the market problems driving your portfolio using direct customer interviews, win/loss analysis, sourced data, and industry research.
  • Grow the Business and Improve Market Positioning
    • Manage the performance of your portfolio by gathering, analyzing, and communicating the KPI's and customer experience metrics. Taking corrective action as needed.
    • Proactively raise awareness and commitment to action through internal communications with stakeholders at all levels and functions of the organization.
    • Maintain cross-functional alignment with the services delivery teams, gaining alignment on a prioritized roadmap of the capabilities and services improvements which they will develop to maximize the growth of the services in market.
  • What You'll Bring to the Table
    • Minimum of 5 years of prior product management experience, driving and executing on strategy / 8+ years of other experience that includes marketing and / or business leadership equivalence.
    • Equivalent experience, or a degree in business, marketing, or related field. An advanced degree is desirable.
    • Experience in product management or marketing, preferably in support of professional or managed services.
    • Experience designing activities that drive pipeline and revenue targets attainment.
    • Strong executive communication skills including written, verbal, and presentation, and proven experience building trust with, and influencing, business executives.
    • Ability to work independently and manage multiple workstreams simultaneously.
    • Experience with lean, agile, and design thinking.
    • Ability to conduct and gather market research that uncovers customers unmet needs.
    • Experiencing leading workshops, groups, and building consensus.
    • Strong collaboration, influencing, and negotiating skills.
    • Relentless customer focus.
    • Enjoyment from working in a fast-paced and demanding environment.
    • A passion for enabling others.
    • Pragmatic Marketing certification rewarded.